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    • Explore
      • About
      • BookMachine Blog
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        • Editorial
        • Marketing and Publicity
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    Tag: audience

    Infrastructure of publishing business

    The reinvention of storytelling

    Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little,…

    Alison Jones November 22, 2017
    1 Comment

    Using social media to find new clients

    How to start? You have a Twitter account, are active on Facebook, have a LinkedIn presence and a website, but you need these to work…

    Mara Livingstone-McPhail August 30, 2017
    2 Comments

    Writing for international audiences

    Writing has a huge potential audience now as we have many ways to access the written word. If not done well, though, writing for a…

    Mara Livingstone-McPhail April 5, 2017
    3 Comments

    5 fun ways to use Snapchat for writers

    We all live in the digital age and for us writers, that’s mostly a good thing. After all, it gives us more opportunities to tell…

    Anna Cuneta November 15, 2016
    1 Comment

    Startup snapshot: Leanpub

    Len Epp is a Co-Founder of Leanpub. He wrote a doctorate in English Literature before working as an investment banker in London, so enjoys wearing…

    BookMachine July 11, 2016
    Authors marketing

    When it comes to supporting authors in marketing efforts, no publisher has it right yet

    It is my firm conviction that the biggest shortcoming of traditional publishers these days is their failure to help authors help themselves with digital marketing.…

    Mike Shatzkin May 5, 2016
    5 Comments

    Giving it away: the magic of content marketing

    Evie Prysor-Jones is Content Lead at Optimus Education. She’s a big fan of data driven digital marketing and alliteration. On Tuesday Evie will be speaking…

    Evie Prysor-Jones April 8, 2016
    1 Comment

    Publishing for kids: top online marketing tips

    Charlotte Hoare is Digital Marketing Manager at Hachette Children’s Group and speark at ‘Publishing for Kids: how to reach book buyers online’ on 9th March in…

    Charlotte Hoare February 24, 2016
    1 Comment

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