The reinvention of storytelling
Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little,…
Tag: audience
Using social media to find new clients
How to start? You have a Twitter account, are active on Facebook, have a LinkedIn presence and a website, but you need these to work…
Writing for international audiences
Writing has a huge potential audience now as we have many ways to access the written word. If not done well, though, writing for a…
5 fun ways to use Snapchat for writers
We all live in the digital age and for us writers, that’s mostly a good thing. After all, it gives us more opportunities to tell…
Startup snapshot: Leanpub
Len Epp is a Co-Founder of Leanpub. He wrote a doctorate in English Literature before working as an investment banker in London, so enjoys wearing…
When it comes to supporting authors in marketing efforts, no publisher has it right yet
It is my firm conviction that the biggest shortcoming of traditional publishers these days is their failure to help authors help themselves with digital marketing.…
Giving it away: the magic of content marketing
Evie Prysor-Jones is Content Lead at Optimus Education. She’s a big fan of data driven digital marketing and alliteration. On Tuesday Evie will be speaking…
Publishing for kids: top online marketing tips
Charlotte Hoare is Digital Marketing Manager at Hachette Children’s Group and speark at ‘Publishing for Kids: how to reach book buyers online’ on 9th March in…