Google Analytics for publishers: What should you focus on?
If you are writing and managing a blog or website, you really need to get friendly with Google Analytics. Yes it can be a little…
Tag: author website
6 essential online tools for self-published authors
In this blog post, Chris Singleton – director of digital marketing company Style Factory – highlights six tools that can help self-published authors handle the…
4 steps for building an author brand
This is a guest post from Ricardo Fayet. Ricardo is an avid reader and startup enthusiast who has been studying the publishing industry with interest…
Getting a book noticed: 4 tips from the UK’s bestselling indie author
Rachel Abbott self-published her first novel, Only the Innocent, in 2011 through Kindle Direct. It reached the number 1 spot in the Kindle store just over three months…
When it comes to supporting authors in marketing efforts, no publisher has it right yet
It is my firm conviction that the biggest shortcoming of traditional publishers these days is their failure to help authors help themselves with digital marketing.…
Commissioning an effective publisher website
Simon Appleby is the Managing Director of Bookswarm, the only digital agency in the UK dedicated to delivering projects for publishers, authors and others in…
Digital Marketing insights from Katie Sadler [HARPER COLLINS]
This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and…
