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It’s a Brand New World

This is a guest post from Kathy MeisKathy Meis, who is founder and president of Bublish, a social book discovery platform that is revolutionizing how writers share their stories and readers find books they’ll love. 

In the world of business journalism, where I come from, the idea of a publishing brand, is common. Forbes, Financial Times, and The Economist are all household names. Book publishing, however, evolved quite differently, primarily because of its distribution and monetization models. Book publishers haven’t traditionally sold directly to their customers nor have they had to worry about making money through advertising, which requires a strong brand and an intimate understanding of one’s readership.

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