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Would you sell advertising space in your book, app, or e-book?

Publishers generally don’t sell advertising space. There’s an underlying fear that this will have a negative impact on readers. What is this fear based on and are there examples of how this model can work?

One of the criticisms of advertising is that it offends the consumer’s sense of good taste by insulting and degrading his intelligence. But surely that’s a criticism in itself? I’d like to think that as a consumer you are deemed intelligent enough to decide what is the right product for your needs.

Let’s start with some sums and a hypothetical situation for book publishers and an app build…

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It’s a Brand New World

This is a guest post from Kathy MeisKathy Meis, who is founder and president of Bublish, a social book discovery platform that is revolutionizing how writers share their stories and readers find books they’ll love. 

In the world of business journalism, where I come from, the idea of a publishing brand, is common. Forbes, Financial Times, and The Economist are all household names. Book publishing, however, evolved quite differently, primarily because of its distribution and monetization models. Book publishers haven’t traditionally sold directly to their customers nor have they had to worry about making money through advertising, which requires a strong brand and an intimate understanding of one’s readership.

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