Tag: Book reviews

noticed

Getting a book noticed: 4 tips from the UK’s bestselling indie author

Rachel Abbott self-published her first novel, Only the Innocent, in 2011 through Kindle Direct. It reached the number 1 spot in the Kindle store just over three months later,held its position for four weeks and was the second highest selling self-published title in 2012. In August 2015, Amazon confirmed that Rachel is the UK’s bestselling independent author over the last five years. She is also listed at number 14 in the list of bestselling authors – both traditionally and independently published – over the same five year period. Here are her top tips for promoting a title.

The one question I am always asked by writers is “How can I get my book noticed?”. As we all know, it is possible to write the most brilliant novel in the world but, unless people know it’s out there, how are they going to find it amongst the millions of books available for the Kindle?

The tips below might help you to be noticed and to build and maintain a high readership.

1) Run an awareness campaign

Don’t only think about marketing activities that result in immediate sales – focus on making sure that people recognise your books, seeing them in as many places as possible. Display your covers: at the end of each email you send; in guest posts for popular blogs; in tweets or Facebook posts. Awareness is crucial to success. When readers see your book in a store you want them to think ‘I’ve seen that book before – it looks interesting.’

2) Develop a list of reviewers

Most bloggers post their reviews on Amazon and Goodreads as well as on their own blogs. Keep a list of the reviewers you like, and make sure you invite them to read the book before launch. Find other reviewers by searching similar authors, plus the word ‘review’. Send reviewers all the details they might need including what the book is about, the word length and genre. Good reviews create a desire for people to buy.

3) Build your mailing list

A perfect example of a marketing plan objective would be to increase your mailing list by 500 readers. Your actions might include putting a link to a sign-up page in the back of your books, running a promotion, creating a newsletter sign-up form for the author Facebook page, blog or website. Then you can send readers regular updates on the book launches.

4) Use social media tools to help you

It’s all so easy to get hooked on Twitter and be on their all day – but use scheduling tools to cut down on the time spent on social media. Remember the average Twitter user reads tweets for no more than 15 minutes per day and follows 270 people, so if you want to catch their eye, you need to tweet at regular intervals.

marketing publicity

Reviews are dead. Long live reviews!

There is no area of book publicity that has changed more over the last few years than the ‘book review’. Traditional reviews – the ones written by professional critics – used to dominate the publishing industry. In years gone by, they were so important that book publication dates were always Thursdays, so that review copies could be delivered to reviewers in time to get into in the Sunday papers.

But space and budgets for considered reviews of books in newspapers and elsewhere are dwindling. These reviews are still important – particularly because they are difficult to achieve and have the weight of authority behind them – but they are no longer the only kind of review that matters, for we are all reviewers now.

As technology has opened up publishing to almost anyone it has also done the same for reviews. Reviews are everywhere. And not just for books. If you go to a restaurant, you might review your Beef Bourguignon online when you get home. If you get a tooth capped you might critique the dentist. And if you read a book, you let everyone know what you thought about it.

Reviewing is now part of everyone’s everyday experience and, while our opinions may not be held in the same esteem (or as well considered) as those of the Literary Editors, there are a heck of a lot more of us. Star ratings on Amazon, Goodreads and other websites are an average of many reviews and you are not just getting one person’s opinion but a crowdsourced composite. Furthermore, online reviews reach consumers directly; they are on the site where you can just click a button to buy the book – to turn that review into a sale.

So how do you get more ‘real people’ reviews on Amazon and other online book sites? Setting aside the dodgy ‘pay for good reviews’ websites that have sprung up (and do set them aside, they are not worth it and can land you in hot water), my favourite options are NetGalley.com and giveaway competitions.

If you don’t know it, NetGalley.com is a website that allows subscribers to upload an ebook that can then be made available for free to reviewers through the site. Reviewers are mainly bloggers and enthusiastic readers and reviews are honest. It can be fairly expensive to subscribe to NetGalley but if you only have one, or a small number of books, it can be more affordable through a third party (such as Cameron Publicity and Marketing).

Giveaways are a great way to get printed books into the hands of people who may review your book. Goodreads has a very popular giveaway service for authors who join their author programme. Also, really good, established bloggers who specialise in a particular subject area or genre can have a huge audience that are exactly the kind of people that you want to reach. Offer them copies for a competition and even those who do not win may decide to buy your book anyway. When you send out books to giveaway winners, be sure to include a note asking them to review the book if they like it.

The role of the book review has changed and the way that authors and publishers think about reviews must change as well. For better or worse, a book is now judged by a collective star rating more than a single considered opinion.

 

publicity Ben Cameron is the Founder and Managing Director of Cameron Publicity and Marketing, dedicated promoters of authors and books. You can contact Ben by email, or follow him on Twitter or Facebook.

 

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