How good is your metadata? Helping readers find the content they want, in a well-organised way, is fundamental to selling more books online. There are set rules aimed at standardising how publishers, booksellers and others describe each book.
Kieron Smith (Digital Director, Blackwells Bookshops) walked us through what we should be thinking about and what will ultimately lead to more online sales at BookMachine in Oxford last week. Here are his slides.