Wednesday Wisdom: Why brand matters in publishing
Catch up with our interview with Nicky Borowiec, Freelance Graphic Designer and Brand Creative. During our discussion, discover the importance of bra…
Tag: branding
Diversity in Action: Interview with Leonie Annor-Owiredu
Following our interview with Jaheed Hussain, which sprang from a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Leonie…
How to use Pinterest for branding and marketing [FOR AUTHORS]
Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to…
How to use Snapchat for book marketing and author branding
How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you…
Getting on the brand wagon
When you decide to buy a product based on name rather than on price or other factors, when a product or company name becomes so familiar that…
Brand: A key tool in your marketing strategy
Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an…