In the run up to BookMachine Unplugged we interviewed Dean Johnson of Brandwidth. Dean will be talking at Unplugged about Brandwidth’s latest project The Numinous Place – an example of multiple partners working together to produce a new fictional experience for readers.
Last year I took a stab at 6 key publishing predictions for the year ahead. How did I do?
Well, my hit rate was pretty good so I thought I’d give you another 6 to think about over Christmas…
Create an app that does the original (or new) content justice. If you don’t, you will risk Apple rejecting
your title, or worse, the consumer voting with their wallet, star-rating and review.
The app business can be as cut-throat as any other. When Brandwidth launched our first Guinness World Records app in April 2010, we were accused of jumping on the bandwagon as many other developers had either been creating apps for the iPhone or publicly immersed in the publishing world for years.
Dean Johnson (Creative Director at Brandwidth), with the help of his crystal ball, gives us six key digital publishing developments for 2011.
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