Create an app that does the original (or new) content justice. If you don’t, you will risk Apple rejecting
your title, or worse, the consumer voting with their wallet, star-rating and review.
The app business can be as cut-throat as any other. When Brandwidth launched our first Guinness World Records app in April 2010, we were accused of jumping on the bandwagon as many other developers had either been creating apps for the iPhone or publicly immersed in the publishing world for years.