Tag Archives: Brandwidth

9 questions for Dean Johnson [INTERVIEW]

In the run up to BookMachine Unplugged we interviewed Dean Johnson of Brandwidth. Dean will be talking at Unplugged about Brandwidth’s latest project The Numinous Place  – an example of multiple partners working together to produce a new fictional experience for readers.

6 publishing predictions for 2012 from Dean Johnson

Last year I took a stab at 6 key publishing predictions for the year ahead. How did I do? Well, my hit rate was pretty good so I thought I’d give you another 6 to think about over Christmas…

Apps for Digital Publishing: There are only 5 rules (Part 2)

This is Part Two of Dean Johnson’s look at how to survive in the cut-throat business of app development. Read Part One here. RULE THREE: Design and build a great app not a good one Create an app that does the original (or new) content justice. If you don’t, you will risk Apple rejecting your […]

Apps for Digital Publishing: There are only 5 rules (Part 1)

The app business can be as cut-throat as any other. When Brandwidth launched our first Guinness World Records app in April 2010, we were accused of jumping on the bandwagon as many other developers had either been creating apps for the iPhone or publicly immersed in the publishing world for years.