The Editor: Reader Experience Champion
Some books are immersive webs of storytelling. They create new worlds into which readers dive to escape this one, and the richer and longer the…
Some books are immersive webs of storytelling. They create new worlds into which readers dive to escape this one, and the richer and longer the…
Adrian Zackheim, founder of Portfolio, Penguin’s prestigious business book list, knows a thing or two about acquiring and marketing business books. So when I spoke…
Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…
When your satnav tells you your journey will take 58 minutes, are you one of those people who immediately things to themselves: ‘I bet I…
I recently collaborated with an MBA student writing her dissertation. It was a fascinating experience, and a great opportunity for me to commission some top-class…
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