The Editor: Reader Experience Champion
Some books are immersive webs of storytelling. They create new worlds into which readers dive to escape this one, and the richer and longer the…
Tag: Business Books
The author platform: Why it matters for publishers
Adrian Zackheim, founder of Portfolio, Penguin’s prestigious business book list, knows a thing or two about acquiring and marketing business books. So when I spoke…
Brand building for publishers: It may not be what you think
Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…
Draw me a picture: Why books are becoming more visual
When your satnav tells you your journey will take 58 minutes, are you one of those people who immediately things to themselves: ‘I bet I…
The truth about business books
I recently collaborated with an MBA student writing her dissertation. It was a fascinating experience, and a great opportunity for me to commission some top-class…