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    • Explore
      • About
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production
        • Tech
      • BookMachine Editorial Board
    • Membership
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    Tag: Business Books

    Infrastructure of publishing business

    The Editor: Reader Experience Champion

    Some books are immersive webs of storytelling. They create new worlds into which readers dive to escape this one, and the richer and longer the…

    Alison Jones August 16, 2017
    1 Comment

    The author platform: Why it matters for publishers

    Adrian Zackheim, founder of Portfolio, Penguin’s prestigious business book list, knows a thing or two about acquiring and marketing business books. So when I spoke…

    Alison Jones March 22, 2017
    1 Comment

    Brand building for publishers: It may not be what you think

    Publishers spend a lot of time talking about building their brands, but most of us know in our heart of hearts that – for most…

    Alison Jones March 8, 2017
    2 Comments
    membership economy

    Draw me a picture: Why books are becoming more visual

    When your satnav tells you your journey will take 58 minutes, are you one of those people who immediately things to themselves: ‘I bet I…

    Alison Jones February 1, 2017
    1 Comment
    Business books

    The truth about business books

    I recently collaborated with an MBA student writing her dissertation. It was a fascinating experience, and a great opportunity for me to commission some top-class…

    Alison Jones November 2, 2016
    1 Comment

    Next event

    Mar 03

    Wednesday Wisdom: Live Interview with Tig Wallace (Hachette Children’s)

    3 March @ 1:00 pm - 1:30 pm GMT

    View More…

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