1) As a marketer, what’s the first thing you think about when developing an online marketing campaign for a new children’s book?
The first thing to consider is always your audience. There’s three things to address straight off the bat: 1) Are we talking to parents or direct to children? 2) If the latter, how do we verify consent? 3) Where would our audience (parents or children) be hanging out online? Once you’ve thought about those three things, you can start thinking creatively.
2) What is the best children’s marketing campaign you have seen? Why is it so good?
3) How can publishers, in general, become better at marketing kids books?
4) What are parents looking for when finding books for their children online?
I think parents that are into books are always going to know where to find books for their kids, be that on Amazon or Mumsnet or wherever. In the majority of cases, though, I don’t think your average parents are actively looking online for books for their kids. I think for us, as publishers, it’s more about going to places online where they are looking for stuff – be that advice on how to get their kid to sleep or homework help – and seeding out our content to promote books that way.