It’s a moment everyone always knew was coming, and it’s finally here: Amazon said yesterday
that sales of Kindle downloads have officially sailed past print sales in the UK. Of course, it can say anything it likes, because its figures remain unaudited and, given the lack of further comment on the matter, look likely to remain that way. If you’re prepared to take the omnimegahyperconglomerate (or whatever) at its word, however, then for every 100 print books it has sold so far in 2012 in the UK, 114 of its paid-for e-books have been downloaded (and if you’re really, really bad at maths, that means that e-book sales are 14% higher than print sales). UK Kindle owners are apparently buying on average four times as many books now as they did before buying the device.