Worried about Amazon buying up GoodReads? Have no fear: Random House, Inc
have launched BookScout
a new social book discovery app on Facebook. The app allows readers to create and organize their own digital bookshelves and explore friends’ bookshelves to learn what others are reading. BookScout encourages organic word-of-mouth recommendations as people can share what they’re currently reading with their Facebook friends, tag books they’d like to read, and keep track of books they’ve read. The app also provides personalized book recommendations from all publishers, and includes links to major retailers so people can easily purchase print books and eBooks they’re interested in.
Sophie asked Amanda Close
, SVP Digital Marketplace Development
, some more questions to find out why the app has been made, what the plans are for future and how the analytics are forming future growth strategies…