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Google Analytics for publishers: What should you focus on?

If you are writing and managing a blog or website, you really need to get friendly with Google Analytics. Yes it can be a little bit of a head bend, BUT practice makes perfect and there are some simple things you can do to get more out of your analytics.

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BookMachine Weekly BookWrap: publishing stories from around the web

On BookMachine over the past couple of weeks it was all Fitba, Shades and Gray as Cargo announced three new signings, there were 6 Questions for Jon Reed and we asked Should Children’s Books Come with Age Certifications?

In the news it was announced They’re Making Another Hobbit Film Now, and while Steidl launches book-scented perfume, Fifty Shades beats Harry Potter into submission on Amazon.

We had a guest post from Kathy Meis on why It’s a Brand New World, and if you find yourself in Edinburgh over the festival period, do amble along to BookMachine Edinburgh – 17th August.

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