“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat. Well, it’s not that easy. Wouldn’t it be great if we could just go to say, Facebook, because that’s the EASY button, and violá! They will come, we will sell, and yacht-life, here we […]
On BookMachine over the past couple of weeks it was all Fitba, Shades and Gray as Cargo announced three new signings, there were 6 Questions for Jon Reed and we asked Should Children’s Books Come with Age Certifications? In the news it was announced They’re Making Another Hobbit Film Now, and while Steidl launches book-scented perfume, […]
You’d be forgiven if you missed the launch of Google’s storefront in the UK – the somewhat optimistically-named ‘Google Play’, which ties together their bookstore (eh?) their music store (coming soon – bet you can’t wait), their video store (you mean… Youtube?), and their apps (Android). Available directly through your Android device your browser (natch), […]
I saw that donut meme about social media for the first time last week and had a good laugh at the reductive accuracy of the whole thing and then another good laugh at the expense of Google+ (who I love dearly for their attention to detail, but can’t find a decent use for) and I was all […]
Publishing Companies are making transitional changes, and discoverability of Website content is key to growth. Laura Austin reports on 3 ways Publishing Companies can increase website traffic in 2012.
It was inescapable. This was the week that Google+ took off on its way to becoming the planet’s fastest growing social network. It’s worth taking note then of 5 Things Small Businesses Must Know About it, even if you’re still asking yourself, Should publishers care about social media?