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Flash Mob Marketing from HarperCollins

HarperCollins Flash Mob

 

While rain bucketed down across London earlier in the month, the HarperCollins Marketing team took to Brent Cross with a troop of professional dancers who performed a Flash Mob Tango Dance to shoppers throughout the afternoon.

The event was so successful that the dancers, usually seen treading the boards in the West End rather than in shopping centres, performed two extra times to keep the crowds happy.

The occasion marked the launch of Daisy Waugh’s  new novel Last Dance with Valentino, based on the life of the screen legend and heartthrob. Waugh spent more than a decade researching Valentino’s life.

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