Email marketing for book publishers (BookMachine CAMPUS)
Nowadays many marketing teams focus a lot of their efforts on Instagram influencers and other newer ways to reach their market. However, email marketing is…
Nowadays many marketing teams focus a lot of their efforts on Instagram influencers and other newer ways to reach their market. However, email marketing is…
In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all…
How we measure a ‘result’ can be perplexing. With use of tools such as Google Analytics, there are seemingly endless ways to evaluate the performance…
How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you…
Last month Claire Morrison, Senior Marketing Manager at DK, felt passionate enough about our feature Amazon: How to Get Your Book To Appear Alongside the…
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s joint winner (with Richard McCartney’s piece), was Dawn…
Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an…
BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns.…
There aren’t many people who can describe themselves as a professional content marketer, publisher and writer. These are three things very close to my heart,…
This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training…
Katie Roden is a publishing, marketing and content strategist with 25 years’ industry experience. She is speaking at ‘Marketing vs Design, which matters more?’ on…
Mark Ecob is Creative Director of cover design company Mecob Design Ltd, Associate Art Director at Unbound, and is speaking at our next event: ‘Marketing vs…
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