Why publishers need to be on TikTok – and how to get started
The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…
Tag: Marketing
Wednesday Wisdom: Discover, market and sell with Edelweiss
Catch up with our Wednesday Wisdom Q&A with Ruth Bradstreet, Managing Director, Europe at Edelweiss, and Laura Willis, Marketing Director at Hardi…
Design-led marketing in the pursuit of ‘feel’
Samar Habib is the founder and Director of Ascetic Studios Ltd. and Senior Multimedia Designer at Simon & Schuster UK. He has been working on…
Wednesday Wisdom: Live Interview with Ruth Bradstreet (Edelweiss) and Laura Willis (Hardie Grant)
Tune into an inspiring, quick-fire Wednesday Wisdom interview on Wednesday 22nd September from 1-1:30pm BST with Ruth Bradstreet, Managing Director, E…
Wednesday Wisdom: How marketing happens at Springer Nature
Tune into the replay of our Wednesday Wisdom Q&A session with Mithu Lucraft, Director of Content Marketing Strategy at Springer Nature. Find out…
Wednesday Wisdom: Live Interview with Mithu Lucraft (Springer Nature)
Tune into a brief, illuminating Wednesday Wisdom Q&A session on Wednesday 15th September from 1-1:30pm BST with Mithu Lucraft, Director of Content M…
Peter McCarthy joins the BookMachine Editorial Board for 2022
We’re pleased to announce that, from 2022, Peter McCarthy, Director of Consumer Insights at Ingram Content Group, will be joining the BookMachine Editorial Board to…
Five SEO Top Tips to improve your online presence
Whether you’re trying to improve your online discoverability through search engines or you want to improve your organic social campaign reach, there are a number…
Email marketing for book publishers (BookMachine CAMPUS)
Nowadays many marketing teams focus a lot of their efforts on Instagram influencers and other newer ways to reach their market. However, email marketing is…
Abby Coften joins the BookMachine Agency Team
We’re so thrilled to announce the newest member of the BookMachine Team, Abby Coften, who will be stepping into the role of Head of Marketing…
Using social media to amplify your book sales (BookMachine CAMPUS)
In this course, explore the main social channels and ensure that you are up-to-date with the most recent changes to help inform your 2021 marketing st…
Campaigns Executive [JOB POSTING]
Salary: £26k to £30k DOE Are you looking for your next step in publishing? Have you gained a strong experience and knowledge in marketing and/or PR…
Wednesday Wisdom: Live interview with Wade Lucas (BookBub) and Nikky Ward (HoZ)
Tune into the replay of our conversation with Wade Lucas, Account Manager at BookBub, and Nikky Ward, Digital Sales Manager at Head of Zeus. During th…
Wednesday Wisdom: Live interview with Kat McKenna (Freelance Marketing)
Get comfy and catch up with our chat with Kat McKenna, Freelance Marketing & Brand Consultant at Kat McKenna Marketing. During our 30-minute conve…
How to start using hashtags effectively right now
In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all…