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    • Explore
      • About
      • BookMachine Blog
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        • Editorial
        • Marketing and Publicity
        • Production
        • Tech
      • BookMachine Editorial Board
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    Tag: Marketing

    email marketing

    Email marketing for book publishers (BookMachine CAMPUS)

    Nowadays many marketing teams focus a lot of their efforts on Instagram influencers and other newer ways to reach their market. However, email marketing is…

    Using social media to amplify your book sales (BookMachine CAMPUS)

    In this course, explore the main social channels and ensure that you are up-to-date with the most recent changes to help inform your 2021 marketing st…

    Wednesday Wisdom: Live interview with Wade Lucas (BookBub) and Nikky Ward (HoZ)

    Tune into the replay of our conversation with Wade Lucas, Account Manager at BookBub, and Nikky Ward, Digital Sales Manager at Head of Zeus. During th…
    BookMachine Staff August 12, 2020

    Wednesday Wisdom: Live interview with Kat McKenna (Freelance Marketing)

    Get comfy and catch up with our chat with Kat McKenna, Freelance Marketing & Brand Consultant at Kat McKenna Marketing. During our 30-minute conve…
    BookMachine Staff August 11, 2020

    How to start using hashtags effectively right now

    In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all…

    Rachel Thompson October 31, 2017

    Creating content that drives results

    How we measure a ‘result’ can be perplexing.  With use of tools such as Google Analytics, there are seemingly endless ways to evaluate the performance…

    Matt Young October 28, 2017

    How to use Snapchat for book marketing and author branding

    How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you…

    Melissa Flickinger September 22, 2017
    kids publishing

    Tips for making your book a genuine success

    Last month Claire Morrison, Senior Marketing Manager at DK, felt passionate enough about our feature Amazon: How to Get Your Book To Appear Alongside the…

    Claire Morrison September 9, 2017
    1 Comment

    A long-term approach to working with book bloggers [Winning blog idea July]

    Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s joint winner (with Richard McCartney’s piece), was Dawn…

    Dawn McGuigan August 11, 2017

    Brand: A key tool in your marketing strategy

    Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an…

    Gwyneth Box August 9, 2017

    Tips from BookMachine Works: Why email should be your priority

    BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns.…

    BookMachine May 4, 2017
    membership economy

    Content marketing for publishers – top tips from a professional

    There aren’t many people who can describe themselves as a professional content marketer, publisher and writer. These are three things very close to my heart,…

    Alison Jones April 26, 2017
    1 Comment
    Publishing

    Six gems about Marketing that may seem obvious, but are you really acting on them?

    This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training…

    Rachel Maund October 19, 2016
    2 Comments

    Marketing vs Design: Katie Roden interview

    Katie Roden is a publishing, marketing and content strategist with 25 years’ industry experience. She is speaking at ‘Marketing vs Design, which matters more?’ on…

    Norah October 17, 2016

    Marketing vs Design: Mark Ecob interview

    Mark Ecob is Creative Director of cover design company Mecob Design Ltd, Associate Art Director at Unbound, and is speaking at our next event: ‘Marketing vs…

    Norah October 13, 2016
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    Wed 10

    Wednesday Wisdom: Live Interview with Kia Thomas (Advanced Professional Member, CIEP)

    10 March @ 1:00 pm - 1:30 pm GMT

    View More…

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    Email marketing for book publishers (BookMachine CAMPUS)

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