Tag Archives: Marketing

Six gems about Marketing that may seem obvious, but are you really acting on them?

Six gems about Marketing that may seem obvious, but are you really acting on them?

This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training Centre. This blog post first appeared on the Publishing Training Centre Blog. 1. ‘Marketing isn’t a department, it’s a state of mind’ This was a mantra of an ex colleague, […]

Marketing vs Design: Katie Roden interview

Marketing vs Design: Katie Roden interview

Katie Roden is a publishing, marketing and content strategist with 25 years’ industry experience. She is speaking at ‘Marketing vs Design, which matters more?’ on November 2nd. Katie works with a wide range of publishers on commissioning strategy, marketing campaigns, digital strategy and design challenges, and is a co-founder of design consultancy Fixabook.  1) When did you […]

Marketing vs Design: Mark Ecob interview

Marketing vs Design: Mark Ecob interview

Mark Ecob is Creative Director of cover design company Mecob Design Ltd, Associate Art Director at Unbound, and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Prior to setting up Mecob, Mark worked at Hodder & Stoughton, The Orion Publishing Group and as Art Director for Canongate Books. 1) When did you first […]

Marketing vs Design: Matt Haslum interview

Marketing vs Design: Matt Haslum interview

Matt Haslum is Marketing Director at Faber & Faber and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Before publishing, Matt spent 8 years building an award-winning digital creative agency. Since joining Faber, he has built a list-focused consumer marketing team alongside an award-winning website and Membership programme.  1) When did you […]

Top PR and marketing tips for an international audience

Top PR and marketing tips for an international audience

Kathrin Grün is the PR Manager for the Anglo team at the Frankfurt Book Fair and is in charge of all media relations with the international news outlets. She also coordinates the PR activities for the Frankfurt Book Fair’s offices abroad. The Frankfurt Book Fair is the international publishing industry’s biggest trade fair, with around […]

How to write an author bio they’ll remember

How to write an author bio they’ll remember

This is a guest post by Rachelle Gardner, an agent with Books and Such Literary Agency. Rachelle is also an experienced book editor, publishing coach and speaker. Here she lists her top tips for writing an author bio.

A misnomer: why successful self-publishing is the opposite of going it alone

A misnomer: why successful self-publishing is the opposite of going it alone

This is a Guest Post by Phil Williams on how collaboration is key to successful self-publishing. Phil is a writer and English tutor based in Brighton. Outside his position as a Communications Manager for social support platform Mifinder, he blogs about copywriting, creative writing and the English language, and has self-published two novels and an […]

The next 5 years of publishing: jetpacks and hoverboards [OPINION]

The next 5 years of publishing: jetpacks and hoverboards [OPINION]

In the run up to Publishing: the next 5 years, BookMachine will be featuring a number of opinions about what might be next for the industry. This is a guest blog from Lottie Chase. Lottie is the Sales Manager of Legend Press, a publisher passionate about championing new and high-profile authors and ensuring the book […]

Tips on working as a social media manager: Maya Ninel Robert interview

Tips on working as a social media manager: Maya Ninel Robert interview

Maya Ninel Robert is the Social Producer for Mashable in the UK. Previously to this she worked for the publisher, Pan Macmillan. Here Norah Myers interviews Maya about her great job, and about working with social media. 1. Please take us through a ‘day in the life’ in your work as a social media manager. […]

Authors marketing themselves online: the components of a strategy

Authors marketing themselves online: the components of a strategy

Mike Shatzkin has been in publishing since 1962. Since 1979, Mike has been an independent consultant (The Idea Logical Company) with clients that have included most major publishers in the US and UK, retailers including Barnes & Noble and Borders, wholesalers including Ingram, and a host of tech startups. He has partnerships with Michael Cader […]