Tag Archives: Marketing

Top PR and marketing tips for an international audience

Top PR and marketing tips for an international audience

Kathrin Grün is the PR Manager for the Anglo team at the Frankfurt Book Fair and is in charge of all media relations with the international news outlets. She also coordinates the PR activities for the Frankfurt Book Fair’s offices abroad. The Frankfurt Book Fair is the international publishing industry’s biggest trade fair, with around […]

How to write an author bio they’ll remember

How to write an author bio they’ll remember

This is a guest post by Rachelle Gardner, an agent with Books and Such Literary Agency. Rachelle is also an experienced book editor, publishing coach and speaker. Here she lists her top tips for writing an author bio.

A misnomer: why successful self-publishing is the opposite of going it alone

A misnomer: why successful self-publishing is the opposite of going it alone

This is a Guest Post by Phil Williams on how collaboration is key to successful self-publishing. Phil is a writer and English tutor based in Brighton. Outside his position as a Communications Manager for social support platform Mifinder, he blogs about copywriting, creative writing and the English language, and has self-published two novels and an […]

The next 5 years of publishing: jetpacks and hoverboards [OPINION]

The next 5 years of publishing: jetpacks and hoverboards [OPINION]

In the run up to Publishing: the next 5 years, BookMachine will be featuring a number of opinions about what might be next for the industry. This is a guest blog from Lottie Chase. Lottie is the Sales Manager of Legend Press, a publisher passionate about championing new and high-profile authors and ensuring the book […]

Tips on working as a social media manager: Maya Ninel Robert interview

Tips on working as a social media manager: Maya Ninel Robert interview

Maya Ninel Robert is the Social Producer for Mashable in the UK. Previously to this she worked for the publisher, Pan Macmillan. Here Norah Myers interviews Maya about her great job, and about working with social media. 1. Please take us through a ‘day in the life’ in your work as a social media manager. […]

Authors marketing themselves online: the components of a strategy

Authors marketing themselves online: the components of a strategy

Mike Shatzkin has been in publishing since 1962. Since 1979, Mike has been an independent consultant (The Idea Logical Company) with clients that have included most major publishers in the US and UK, retailers including Barnes & Noble and Borders, wholesalers including Ingram, and a host of tech startups. He has partnerships with Michael Cader […]

Open access matters to more than academics, and here’s why

Open access matters to more than academics, and here’s why

This is a guest post from Alison Jones. Alison is a business and executive coach, content consultant and publisher. After a 23-year career in trade and scholarly publishing working with major publishers such as Oxford University Press and Macmillan, during which she pioneered digital publishing, she set up Alison Jones Business Services and the Practical […]

Imaginative Space: The role of the faceless model on fiction book covers

Imaginative Space: The role of the faceless model on fiction book covers

There is a growing tradition in book publishing to use faceless models on book covers. Tried and tested, models whose faces are hidden are good at selling books. But what’s the psychological process behind this trend? What are the consequences of this marketing method for the reader and should we be keeping an eye on […]

Digital Marketing insights from Katie Sadler [HARPER COLLINS]

Digital Marketing insights from Katie Sadler [HARPER COLLINS]

This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and HarperImpulse (romance) lists. Follow @katiemorwenna for more. 1. You have been at Harper Collins for over 3 years now. What’s been the biggest development you’ve seen in how you run […]

Books Are My Bag Campaign Announced, Targeting Bookshops, Readers and Cockhats

If the internet has proven anything, it’s that if someone famous does something, normos (everyone who is non-famous) will also do it in a misjudged attempt to be famous. That, and the fact there’s no such thing as private messages. Both these lessons came to the fore last week in the aftermath of the London Book […]