Tag Archives: Marketing

Tips from BookMachine Works: Why email should be your priority

Tips from BookMachine Works: Why email should be your priority

BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns. Here Nicola Slavin, who is part of the core team, shares her tips on why email should be your priority. For many marketers, email is one of the most important […]

Content marketing for publishers – top tips from a professional

Content marketing for publishers – top tips from a professional

There aren’t many people who can describe themselves as a professional content marketer, publisher and writer. These are three things very close to my heart, so I was practically dancing round the room when Melissa Romo agreed to be my guest on The Extraordinary Business Book Club podcast. Melissa is Head of Global Content Marketing […]

Six gems about Marketing that may seem obvious, but are you really acting on them?

Six gems about Marketing that may seem obvious, but are you really acting on them?

This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training Centre. This blog post first appeared on the Publishing Training Centre Blog. 1. ‘Marketing isn’t a department, it’s a state of mind’ This was a mantra of an ex colleague, […]

Marketing vs Design: Katie Roden interview

Marketing vs Design: Katie Roden interview

Katie Roden is a publishing, marketing and content strategist with 25 years’ industry experience. She is speaking at ‘Marketing vs Design, which matters more?’ on November 2nd. Katie works with a wide range of publishers on commissioning strategy, marketing campaigns, digital strategy and design challenges, and is a co-founder of design consultancy Fixabook.  1) When did you […]

Marketing vs Design: Mark Ecob interview

Marketing vs Design: Mark Ecob interview

Mark Ecob is Creative Director of cover design company Mecob Design Ltd, Associate Art Director at Unbound, and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Prior to setting up Mecob, Mark worked at Hodder & Stoughton, The Orion Publishing Group and as Art Director for Canongate Books. 1) When did you first […]

Marketing vs Design: Matt Haslum interview

Marketing vs Design: Matt Haslum interview

Matt Haslum is Marketing Director at Faber & Faber and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Before publishing, Matt spent 8 years building an award-winning digital creative agency. Since joining Faber, he has built a list-focused consumer marketing team alongside an award-winning website and Membership programme.  1) When did you […]

Top PR and marketing tips for an international audience

Top PR and marketing tips for an international audience

Kathrin Grün is the PR Manager for the Anglo team at the Frankfurt Book Fair and is in charge of all media relations with the international news outlets. She also coordinates the PR activities for the Frankfurt Book Fair’s offices abroad. The Frankfurt Book Fair is the international publishing industry’s biggest trade fair, with around […]

How to write an author bio they’ll remember

How to write an author bio they’ll remember

This is a guest post by Rachelle Gardner, an agent with Books and Such Literary Agency. Rachelle is also an experienced book editor, publishing coach and speaker. Here she lists her top tips for writing an author bio.

A misnomer: why successful self-publishing is the opposite of going it alone

A misnomer: why successful self-publishing is the opposite of going it alone

This is a Guest Post by Phil Williams on how collaboration is key to successful self-publishing. Phil is a writer and English tutor based in Brighton. Outside his position as a Communications Manager for social support platform Mifinder, he blogs about copywriting, creative writing and the English language, and has self-published two novels and an […]

The next 5 years of publishing: jetpacks and hoverboards [OPINION]

The next 5 years of publishing: jetpacks and hoverboards [OPINION]

In the run up to Publishing: the next 5 years, BookMachine will be featuring a number of opinions about what might be next for the industry. This is a guest blog from Lottie Chase. Lottie is the Sales Manager of Legend Press, a publisher passionate about championing new and high-profile authors and ensuring the book […]