Tag Archives: Marketing

How to start using hashtags effectively right now

How to start using hashtags effectively right now

In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all social media channels. If you missed our chat, I encourage you to review our Storify summary here. I contacted Ben after reading his stellar hashtag article on the CoSchedule blog where he reviewed in great […]

Creating content that drives results

Creating content that drives results

How we measure a ‘result’ can be perplexing.  With use of tools such as Google Analytics, there are seemingly endless ways to evaluate the performance of our digital content.  Fortunately, there are some universal steps you can take to increase the performance of your content, regardless of the measure you are using. Here is a […]

How to use Snapchat for book marketing and author branding

How to use Snapchat for book marketing and author branding

How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you get started on the basics. It’s easy! You can either download the app on your phone or from your computer (it’ll download it to your phone). Create your account details […]

A long-term approach to working with book bloggers [Winning blog idea July]

A long-term approach to working with book bloggers [Winning blog idea July]

Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s joint winner (with Richard McCartney’s piece), was Dawn McGuigan with her top tips for working with book bloggers in the long term.  Marketers have worked with bloggers for several years now to raise the profile of their lists. […]

Brand: A key tool in your marketing strategy

Brand: A key tool in your marketing strategy

Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an opportunity to further your strategic marketing objectives. At its core, branding it isn’t about visual decoration or artistic good taste; branding has a function to perform. The fundamental purpose of branding is […]

Tips from BookMachine Works: Why email should be your priority

Tips from BookMachine Works: Why email should be your priority

BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns. Here Nicola Slavin, who is part of the core team, shares her tips on why email should be your priority. For many marketers, email is one of the most important […]

Content marketing for publishers – top tips from a professional

Content marketing for publishers – top tips from a professional

There aren’t many people who can describe themselves as a professional content marketer, publisher and writer. These are three things very close to my heart, so I was practically dancing round the room when Melissa Romo agreed to be my guest on The Extraordinary Business Book Club podcast. Melissa is Head of Global Content Marketing […]

Six gems about Marketing that may seem obvious, but are you really acting on them?

Six gems about Marketing that may seem obvious, but are you really acting on them?

This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training Centre. This blog post first appeared on the Publishing Training Centre Blog. 1. ‘Marketing isn’t a department, it’s a state of mind’ This was a mantra of an ex colleague, […]

Marketing vs Design: Katie Roden interview

Marketing vs Design: Katie Roden interview

Katie Roden is a publishing, marketing and content strategist with 25 years’ industry experience. She is speaking at ‘Marketing vs Design, which matters more?’ on November 2nd. Katie works with a wide range of publishers on commissioning strategy, marketing campaigns, digital strategy and design challenges, and is a co-founder of design consultancy Fixabook.  1) When did you […]