Creating a marketing strategy with impact: the award-winning Open Water campaign
At the 2022 British Book Awards, Alexia Thomaidis and Zoe Coxon of Penguin General took the crown for Marketing Strategy of the Year, for their…
Tag: Marketing
Wednesday Wisdom: Connected by Autism, accessible events and stand-out marketing
Tune into the replay of our inspiring chat with Ãine Ryan, Marketing Manager at John Murray Press. During the discussion, find out more about Ãine 
Reach a new audience with music streaming services
Zebralution is a leading digital distributor of audio content, fiercely independent and ardently supportive of independent labels and publishers. We earned our stripes in the…
Why publishers need to be on TikTok – and how to get started
The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…
Wednesday Wisdom: Discover, market and sell with Edelweiss
Catch up with our Wednesday Wisdom Q&A with Ruth Bradstreet, Managing Director, Europe at Edelweiss, and Laura Willis, Marketing Director at Hardi…
Design-led marketing in the pursuit of ‘feel’
Samar Habib is the founder and Director of Ascetic Studios Ltd. and Senior Multimedia Designer at Simon & Schuster UK. He has been working on…
Wednesday Wisdom: Live Interview with Ruth Bradstreet (Edelweiss) and Laura Willis (Hardie Grant)
Tune into an inspiring, quick-fire Wednesday Wisdom interview on Wednesday 22nd September from 1-1:30pm BST with Ruth Bradstreet, Managing Director, E…
Wednesday Wisdom: How marketing happens at Springer Nature
Tune into the replay of our Wednesday Wisdom Q&A session with Mithu Lucraft, Director of Content Marketing Strategy at Springer Nature. Find out…
Wednesday Wisdom: Live Interview with Mithu Lucraft (Springer Nature)
Tune into a brief, illuminating Wednesday Wisdom Q&A session on Wednesday 15th September from 1-1:30pm BST with Mithu Lucraft, Director of Content M…
Peter McCarthy joins the BookMachine Editorial Board for 2022
We’re pleased to announce that, from 2022, Peter McCarthy, Director of Consumer Insights at Ingram Content Group, will be joining the BookMachine Editorial Board to…
Five SEO Top Tips to improve your online presence
Whether you’re trying to improve your online discoverability through search engines or you want to improve your organic social campaign reach, there are a number…
Email marketing for book publishers (BookMachine CAMPUS)
Nowadays many marketing teams focus a lot of their efforts on Instagram influencers and other newer ways to reach their market. However, email marketing is…
Abby Coften joins the BookMachine Agency Team
We’re so thrilled to announce the newest member of the BookMachine Team, Abby Coften, who will be stepping into the role of Head of Marketing…
Using social media to amplify your book sales (BookMachine CAMPUS)
In this course, explore the main social channels and ensure that you are up-to-date with the most recent changes to help inform your 2021 marketing st…
Campaigns Executive [JOB POSTING]
Salary: £26k to £30k DOE Are you looking for your next step in publishing? Have you gained a strong experience and knowledge in marketing and/or PR…