Wednesday Wisdom: Live interview with Kat McKenna (Freelance Marketing)
Get comfy and catch up with our chat with Kat McKenna, Freelance Marketing & Brand Consultant at Kat McKenna Marketing. During our 30-minute conve…
Tag: Marketing
How to start using hashtags effectively right now
In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all…
Creating content that drives results
How we measure a ‘result’ can be perplexing. With use of tools such as Google Analytics, there are seemingly endless ways to evaluate the performance…
How to use Snapchat for book marketing and author branding
How do you get started on Snapchat? Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you…
Tips for making your book a genuine success
Last month Claire Morrison, Senior Marketing Manager at DK, felt passionate enough about our feature Amazon: How to Get Your Book To Appear Alongside the…
A long-term approach to working with book bloggers [Winning blog idea July]
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. July’s joint winner (with Richard McCartney’s piece), was Dawn…
Brand: A key tool in your marketing strategy
Whatever the format or platform you use, every time your business communicates, you have an opportunity to strengthen your brand. Each communication is also an…
Tips from BookMachine Works: Why email should be your priority
BookMachine Works is a creative events and marketing agency, specialising in the publishing industry. We combine experience, energy and enthusiasm to create outstanding events and unrivalled marketing campaigns.…
Content marketing for publishers – top tips from a professional
There aren’t many people who can describe themselves as a professional content marketer, publisher and writer. These are three things very close to my heart,…
Six gems about Marketing that may seem obvious, but are you really acting on them?
This is a guest post by Rachel Maund. Rachel is is Director of publishing consultancy Marketability (UK) Ltd and a tutor at the Publishing Training…
Marketing vs Design: Katie Roden interview
Katie Roden is a publishing, marketing and content strategist with 25 years’ industry experience. She is speaking at ‘Marketing vs Design, which matters more?’ on…
Marketing vs Design: Mark Ecob interview
Mark Ecob is Creative Director of cover design company Mecob Design Ltd, Associate Art Director at Unbound, and is speaking at our next event: ‘Marketing vs…
Marketing vs Design: Matt Haslum interview
Matt Haslum is Marketing Director at Faber & Faber and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Before publishing, Matt spent…
Top PR and marketing tips for an international audience
Kathrin Grün is the PR Manager for the Anglo team at the Frankfurt Book Fair and is in charge of all media relations with the…
How to write an author bio they’ll remember
This is a guest post by Rachelle Gardner, an agent with Books and Such Literary Agency. Rachelle is also an experienced book editor, publishing coach and speaker. Here…