Tag: oyster

(Another) Spotify For Books

Here’s how to alienate a large portion of possible content sources in one go: compare your product to their greatest fear. Perhaps Oyster didn’t call themselves the ‘Spotify for books’ in their pitch to publishers – I wasn’t at Frankfurt – but it’s certainly how they’ve been branded in the aftermath. And it doesn’t, as far as I can see, do them any favours.

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