Tag: Pearson

YUDU and Pearson ELT launch free Poptropica English® app

Multi-platform publisher and app developer YUDU has teamed with Pearson ELT (English Language Teaching) to launch a free app accompanying Pearson’s Poptropica English® range of learning resources. The app can be downloaded now from the App Store for iOS, with the Android version coming next week. It contains six books available for in-app purchase.

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Can both educational and trade publishers successfully extend their business and act as educators?

Yesterday I attended the International Digital Publishing Conference and Forum at City University. It was a real treat to attend lectures by key players in publishing, and also to hear talks by inspirational MA students. The topic of the day was ‘The Global Market place’ but I couldn’t help focussing on the content of the first plenary which left me wondering – can educational and trade publishers successfully extend their business and act as educators?

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