Tag: photography

events and marketing agency

Winner of #BookMachineWorks competition

Last week, amidst the buzz of face-to-face connections at The London Book Fair, a bunch of publishing people were snapping away on their phones, trying to win the #BookMachineWorks competition.

The winning photographer wins a free 12 Month BookMachine Promoted Membership, worth £90. They will also be sent a bottle of bubbly.

This year’s judge was Toby Hopkins, Business Development Manager at Getty Images. “Many great entries catching the bustle, the great creative work and the enthusiastic people at the Fair”.

First place – Victoria Brown

Second place – Holly Miller

Ones to watch: 4 Japanese photographers whose work is like fine art

“I’m doing photography, but it feels like I’m building houses like a carpenter or cooking curry like a chef, because I’m constructing pictures based on my fantasies.”

Kazunori Nagashima, Getty Images Prestige photographer

Getty Images Prestige  is a carefully curated selection of the world’s most powerful imagery. Prestige images are distinguished by their unique aesthetic approach, exceptional craftsmanship and uncompromising quality – all available for use exclusively.

Much of the imagery in Getty Images Prestige is the result of the unique relationship between art director and photographer built, over many years of collaborating, to devise unique and original ideas or new takes on classic themes.

This imagery is shot and produced all over the world. In this video Getty Images Senior Art Director Masaaki Kobayashi discusses the simplicity of the Japanese aesthetic and introduces four of Japan’s most creative Prestige photographer.

Picture this: The shape of covers to come

Here at Getty Images we’re lucky enough to see a great range of inspirational book covers every month.  We see designers using images from all areas of our collections, from the contemporary creative through real-world editorial images to illustration and iconic shots from the archive.

One motif that captures the imagination is that of a strong geometric shape. We are seeing some great effects using contemporary blends of illustration, photography and text. We have pulled out a taster of our circle-based images, with a mix of subjects and styles, conceptual, architectural, people-based, with copy space and without.

Check out the board on Getty Images to see some inspirational images.

Travillion Images: A new resource for publishers

With the tsunami of social media, and other digital platforms, the current generation of book publishing is now more competitive than ever. And for books to be really successful in today’s market, they need to be well written – preferably by a known author and, if a fiction title, with an attention-grabbing storyline. But this is not enough. In today’s increasingly visual world, to really sell books, they also need a ‘stop-in-your tracks’ image on the cover.

And this is where Trevillion Images can help.

Trevillion is a leading photo agency, which offers unique images to book publishers all around the world. Our images appear on, and help to sell, a wide a variety of books, from top selling fiction, including James Patterson, to children’s books and Bible covers.

Trevillion’s images are renowned in the book publishing industry – from Australia to Russia. Their images, which are perfect for books, have a unique and distinctive’ style, which is ‘evocative, atmospheric and narrative’.  So they will enhance any book.

But, as an extra resource for book publishers (in these challenging times), Trevillion has just launched a new website. This site will be a fantastic resource for book publishers, and will really make finding that elusive and perfect image a reality.

Trevillion’s Managing Director, Sharon-Therese Horlor says:

“We are thrilled to launch this new site for our book publishing clients. The publishing market is presenting new challenges all the time, and to help  publishers deal with these new scenarios, we have created a cutting-edge website for them. This new site is definitely ‘book publisher’ friendly – it has some great new features such as advanced ways of refining image searches, instant image downloads with no watermarks, and the site can be even be used for clients who want to access perfect images ‘on the move’ – perfect for tablets, mobiles… In the future, wherever you go, we will go with you’ 

Follow Trevillion on Facebook, Twitter or visit their blog.

trends visual

See next year’s visual trends at the private view of Creative in Focus

We have up to five invitations to offer to BookMachine readers to the launch of Getty Images Creative in Focus in London on Thursday 10th March – and five copies of the Creative in Focus book to send to runners up.

The exhibition unwraps six key trends that Getty Images see set to shape the visual landscape in 2016. At the launch you’ll see the work of award-winning photographers and emerging talent over drinks and canapes, and take home your own copy of the book.

See more about the trends here.

To be entered for the draw please email toby.hopkins@gettyimages.com, with the subject line Creative in Focus.

Image credit: Rieko Honma, Stone/Getty Images

getty david trood

Adventures in Nature – behind the lens with Mike Gunton and David Trood

Mike Gunton, award-winning producer and Creative Director of the BBC’s Natural History Unit, and David Trood the acclaimed Australian adventure photographer and videographer, specialise in capturing the wonders of the natural world.

Watch Mike and David talk about their experiences and images in this 6 minute video: https://www.youtube.com/watch?v=SxzCm5aVaFE

Image credit: David Trood/Getty Images

Visual trends predictions for 2016

They are to images what meteorologists are to weather.

As part of the world’s leading visual media company, a global team of creative researchers and art directors understand image trends in a way few others can, predicting and producing the type of imagery brands will need in the year ahead.

They analyse data from the millions of images searched and licensed via gettyimages.com and track how these visuals are used in everything from advertising to movies, social media to magazines.

Want to know where the visual zeitgeist is headed? Getty Images Director of Visual Trends Pam Grossman knows. She recently led a webinar on the topic, which explored the art and science behind her team’s 2016 predictions. Here’s a high-level look:

Outsider In

People who push the envelope and visuals that break with tradition will be widely embraced, as popular taste becomes more daring.

Extended Human

Our notion of personhood is expanding, as we harness the power of technology in all areas of our lives. The parameters of man and machine are starting to blur, and the results are riveting.

Divine Living

As brands focus on values, reflection and revelation become front and centre, with consumers shifting their focus to more meaningful consumption.

Messthetics

Brands will harness the power of the ugly, messy, sweaty, visceral aesthetic. It’s a rebellion against the order of everyday life that revels in the physicality and soul of human nature.

Silence vs. Noise

This trend focuses on making space for consumers to breathe and reconnect in a cluttered marketplace, engaging our emotions and spirit with visual haikus.

Surreality

As we look to visually represent the multifaceted lives we experience in the digital age, the opportunities for creativity are endless. This trend focuses on surreal graphic imagery and plays with ideas of infinity, duality and multiplicity.

Go deeper into the 2016 trends. Watch the webinar.

This is a guest post by Maria Dal Pan Dias, Getty Images Editorial Director (Content Marketing).

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