This is a guest post from Alison Jones. Alison is a business and executive coach, content consultant and publisher. After a 23-year career in trade and scholarly publishing working with major publishers such as Oxford University Press and Macmillan, during which she pioneered digital publishing, she set up Alison Jones Business Services and the Practical Inspiration Publishing imprint in 2014.
Last night I got chatting to a man at a bar (stay with me). I had half an hour to kill before the London Book Fair summer bash, and he invited me to join him and his colleague since they were in a similar situation. They asked me what I did, I told them I was a publisher, they fell off their chairs. They’d just been planning a presentation to a publishing company for their personalization platform.