Tag: PublishDrive

Why Amazon ebook market is not enough – go global!

PublishDrive is an ebook publishing service which supports the operational processes of small indie publishers and authors. Kinga Jentetics is CEO and co-founder of PublishDrive, and here she shares their information on global ebook sales.

Amazon ebook market is not the only store where you can reach your readers

When it is about ebooks, many folks think about Amazon ebooks only. Obviously, Amazon is a dominant player in online book and ebook retailing… However, when it is global publishing, doors are opened for many new stores, business models and channels. As an indie publisher you have to explore other opportunities as well, how to make your ebook publishing efforts more profitable on the long term.  To be honest, it is always much wiser to have more partners than being dependent on one big partner. Because the future is always changing.

If you are an indie publisher, you can find even surprisingly lucrative business models in case of Scribd for instance. But of course, the end result always depend on the book category too. You can read more about the different business models here.

It may surprise you how many potential readers and earnings you may lose if you publish only on Amazon ebook market. Why would you do that, especially if you already have your own ebook converted? Look at our numbers and you will understand why it is crucial to go to other ebook stores as well.

PublishDrive’s analysis on Amazon ebook sales

We analyzed the sales numbers of our publishers signed up and found that in case of English titles only 45% of the sales volume came from the Amazon ebook market. It is unquestionably a huge share, but still, if you are exclusive with Amazon Kindle through KDP, you may lose 55% of your potential readers and sales. You may earn more money in those stores and markets what you have never thought about to be more suitable for your target group.

amazon_kindle_publishdrive_shares

But why can our sales numbers show only 45%? Because:

  • we have many new channels integrated for English language books (even in emerging markets)
  • we offer merchandising option for many of the stores
  • our operations show if there is any discrepancy of your books being available in stores
  • you can see your realtime sales so you may alter your marketing efforts as well

To sum up

The numbers do not lie, so we believe in global publishing to all possible channels in a more transparent way. Amazon ebook market is very much important for all authors and indie publishers but do not forget that you may increase your sales by more than 100%. Just open your mind to new retailers.

This post originally appeared on the PublishDrive blog.

Negotiating techniques for publishers

PublishDrive is an ebook publishing service which supports the operational processes of small indie publishers and authors. Kinga Jentetics is CEO and co-founder of PublishDrive, and here are her top negotiating tips. 

If you do business in the publishing industry, you have to develop your own negotiating techniques. When you are doing online business with different partners such as editors, authors, designers, retailers, distributors, literary agents, you will shortly reach the status when you have to learn how to negotiate. In the publishing industry I have already had many business meetings and, overall, I found that many of the usual sales or negotiating techniques would not work either because of the nature of the industry or just because it does not fit with my personality. And most of all, if you want to build a long term partnership, you have to be genuine and authentic to your partners, but most importantly to yourself as well.

At PublishDrive we negotiated terms with retailers and publishers and we always wanted to reach a mutually beneficial end result. I summed up my usual business development negotiating techniques what I can advice to anyone in the industry wholeheartedly.

1) Be humble

When you are getting into a partnership you always have to show your excellence. But people like other people who do not brag about their success, but who are willing to embrace them with their humble mentality. Do not push your own success and results into the face of the people, let them discover it through the excellence of your team.

2) Show your intelligence and expertise

Do not push yourself too much, instead of being an inconvenient bragging person, show your intelligence and expertise with market data and research studies. Even if no one asked, try to build your pitch in a way where you can show off your great knowledge of the market, cool trends which are new information for the listener.

3) Listen listen listen

Many sales people overestimate their charm and their communication skills, so they are giving the talk all the time. But first, you have to know whom you are talking to, so you have to ask first a lot of questions to understand how you can convince them in the first place. Do not make your sales pitch as an intro, but try to build a relationship through communication and through giving something away. In a healthy partnership if you give in, you will certainly get to take away as well.

4) Behave like you are dating

Investor relationships or customer acquisition is like dating: you can fall in love or just hate each other in seconds. First impression and the way you behave at the first sight will have a stamp on your relationship on the long term. If you are dating, you do not want to be an open book in the beginning, you want to explore the other person in pieces on your own. You want to get the other excited about what you are doing. So be attractive with showing your results, your vision, keep them updated how things are going, but do not push too much without getting any interest from them. And most importantly, have fun, because dating should be fun for all.

This post originally appeared on the PublishDrive blog.

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