Google Analytics for publishers: What should you focus on?
If you are writing and managing a blog or website, you really need to get friendly with Google Analytics. Yes it can be a little…
Tag: publisher website
10 tips for building a freelance business website
If you don’t yet have an online presence, in the form of even a simple website, then it’s time to consider setting one up. It…
Dos and don’ts for using SEO to be a better publisher [Winning blog idea April]
Each month BookMachine offers a community member, with great ideas, the chance to write on the site. April’s winner was Caleb Woodbridge who writes about…
The business of books: social selling
At the London Book Fair’s Quantum conference last month I listened to Aissetou Ngom talk about Penguin Platform, the young adult brand which she manages.…
Commissioning an effective publisher website
Simon Appleby is the Managing Director of Bookswarm, the only digital agency in the UK dedicated to delivering projects for publishers, authors and others in…