Tag Archives: publishers

PA encourages UK Publishers to go to school

PA encourages UK Publishers to go to school

Did you always know you wanted to work in publishing? No? Many young people don’t know about the industry and all the opportunities it provides. The Publishers Association have launched a new programme where people in publishing go into schools, colleges and universities to share their knowledge. We all know that publishers are conscious of […]

On publishing top authors: Rory Scarfe interview

On publishing top authors: Rory Scarfe interview

Rory Scarfe spent ten years as a non-fiction publisher, most recently as the director of the HarperSport division of HarperCollins, where he published some of the biggest names in sport, including Mike Tyson, Usain Bolt, and Team Sky. He joined Furniss Lawton in 2014, where he works with a range of non-fiction and fiction authors. […]

From book blogger to independent publisher

From book blogger to independent publisher

This is a guest blog by Thom Cuell. Thom is the Managing Director of Dodo Ink, an independent publisher specialising in difficult and daring fiction. His writing has appeared in 3am Magazine, The Weeklings and The Literateur, and he has an MA in English and American Literature from The University of Manchester. From the outside, […]

On launching Books On The Underground: Hollie Belton interview

On launching Books On The Underground: Hollie Belton interview

You just finished that amazing book you’ve been reading, and you want to share it with the world? Well that’s what Hollie Belton wanted to do, so she created Books On The Underground. Here Stephanie Cox interviews Hollie about how it all works and what we should look out for next from the creative due […]

Authors marketing themselves online: the components of a strategy

Authors marketing themselves online: the components of a strategy

Mike Shatzkin has been in publishing since 1962. Since 1979, Mike has been an independent consultant (The Idea Logical Company) with clients that have included most major publishers in the US and UK, retailers including Barnes & Noble and Borders, wholesalers including Ingram, and a host of tech startups. He has partnerships with Michael Cader […]

Imaginative Space: The role of the faceless model on fiction book covers

Imaginative Space: The role of the faceless model on fiction book covers

There is a growing tradition in book publishing to use faceless models on book covers. Tried and tested, models whose faces are hidden are good at selling books. But what’s the psychological process behind this trend? What are the consequences of this marketing method for the reader and should we be keeping an eye on […]

Eric Huang on ‘Is your brand as important as your product?’

Eric Huang on ‘Is your brand as important as your product?’

Interested in finding out more about the Oxfordshire Publishing Group Summer Conference? We are – so in the run up to the event BookMachine is running a series of speaker interviews. First up is Eric Huang, Director of Made in Me. Eric will be discussing: ‘Is your brand as important as your product? 1. Interesting […]

5 SEO Tips for Publishers and Authors

5 SEO Tips for Publishers and Authors

This is a guest post by Georgiana Ghiciuc. Georgiana is lead content strategist for Beaglecat, an inbound marketing agency with clients in Austria, Germany and the US. SEO can be life changing, when you know the rules of the game.               Over the past few years, most publishers have […]

Romancing the Reader – Relationship advice from the Mills & Boon archive

Romancing the Reader – Relationship advice from the Mills & Boon archive

This is a guest post from Judith Watts. Judith lectures on the Publishing Masters at Kingston University where she is Co-Director of Kingston University Press. She is researching for her PhD [The Limits of Desire: the Mills & Boon Romance Market] in The Archive of British Publishing and Printing at the University of Reading. She has worked […]

Attend the Self-Publishing Summit

Ever since 50 Shades of Grey landed on bookshelves, however well hidden, the talk of self-publishing has gone up several decibels. There are now authors saying publishers are no longer needed, stories of great success and precious money thrown away for murky services. Each year, market-leading self-publishing company New Generation Publishing runs the Self-Publishing Summit, […]