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BookMachine launches brand spanking new event series: BookMachine Unplugged 2019

The popular event series is back, covering key industry topics – Production, Editorial, Tech, Marcomms, Audio and Design. This year there will be 6 Unplugged events, with 6 hosts, more than 18 confirmed speakers, 1 brand new venue and an awards ceremony.

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creative cloud

Smart, scalable and responsible print production [Ken Jones interview]

Ken Jones was Technical Production Manager for Penguin and Dorling Kindersley for several years and has since advised publishers such as Parragon, Nosy Crow, Walker Books and Quarto on how to get the best from their print workflow.

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How do you know that your rights are alright: interview with Clare Painter

In the run up to next week’s event: How do you know that your rights are alright?, we interviewed Clare Painter, one of our expert panellists – to find out more about how publishers can manage their rights more effectively. Clare is a licensing agent and digital rights consultant, helping publishers and other users of digital content to grapple with practical and commercial rights issues.

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BookMachine events

A note about BookMachine events

Over the past fortnight BookMachine have announced their two latest projects – both are publishing events, which will take place in London. They have been designed to attract people from across the trade, those who are looking to meet interesting people whilst learning something new.

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Celebrity spotting at THE ARTS+ 2016

On 5th July, BookMachine is working with the Frankfurt Book Fair team on an event in London which will raise awareness of THE ARTS+ – an interactive business festival run at the Frankfurt Book Fair (Frankfurter Buchmesse) from 11-15th October 2017. It will focus on the future of the arts, cultural and creative industries.

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Photos from United We Publish II

For the third year in a row, BookMachine and working with Unite the Union on an event for publishing people at St.Bride Foundation. This week we will be launching the keynote speaker for United We Publish III, Consent or Coercion – shape your fate in an age of change.

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The Future Looks Bright, The Future Looks Collaborative

In a packed event at The Library Club on Tuesday, John Bond of whitefox – a publishing agency celebrating its fifth birthday this spring – introduced a panel of experts to explore the theme of creative collaboration in publishing.

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How technology can make reading fun [EVENT]

Reading and technology are hot topics. If kids are glued to their devices, where do books fit in? How can we make sure they keep reading for pleasure? Our expert speakers will look at different ways to engage young people online to make reading fun.

This event is aimed at educational publishers, children’s publishers, teachers, YA bloggers, librarians and anyone else interested in how we can keep reading alive!

Thanks to The Salariya Book Company and Fiction Express for supporting this event.

Click here for more information and to book tickets. This event is free to attend for BookMachine Members.

out-of-house workforce

Next week on BookMachine: your out-of-house workforce

Heads-up publishing people! Next week we have two insightful things happening for anyone who is tasked with managing, inspiring and evaluating their out-of-house workforce.

  • The in-person event

Sometimes it’s good to talk in person. Skype and Google hangouts do the job. But really, human contact is the best. So with that in mind, we have organized an event in London to discuss how to manage the in-house/freelance working relationship.

Three carefully selected and super experienced speakers will discuss how they communicate effectively, maintain quality and work to a budget. As well as all the sensible reasons why you might attend this and better your career and decision-making processes, you will also get the chance to visit the LIBRARY– an exclusive members’ club in a five storey town house in the heart of Covent Garden.

Thank you to Just Content and Redwood Publishing Recruitment for sponsoring this event.

If you haven’t yet booked for this event, there are limited tickets left, so please click here.

  • The White Paper

Together with Just Content, BookMachine has produced a new white paper for the publishing industry with vital information and advice on tapping into the freelance talent pool. Aimed at editorial managers, the paper caters to anyone involved in conducting team projects within publishing.

In order to make the paper relevant across the trade, we have collaborated with a diverse group of professionals  to bring you the latest trends and insights about making use of the industry’s growing flexible resource. The paper will launch ahead of the in-person event, so watch this space!

Register for BookMachine emails to receive your copy when it is published next week.

New home for BookMachine

BookMachine has a new home. It’s a private members club in Covent Garden, aptly called ‘The Lib-rary’. The walls are adorned with bookcases and books. The bar is stocked with ample selection of beers, wines and spirits. There’s a lively main bar area – where our events will take place, and upstairs a number of clusters of chairs where BookMachiners can head for a quieter chat.

For international visitors there are hotels rooms too (we can get you a discount if you are coming to one of our events); and downstairs is a restaurant called Saint Luke. Working with publishers and author chefs – Saint Luke’s has a rotating food menu based on cookbooks – with bookmarkers to denote starters, mains and desserts.  Saint Luke’s Head Chef is Alessio Piras who works with and alongside guest chefs to launch each cookbook.

If you are keen to join us there in 2017, here are some dates for your diaries – topics to be announced soon.

8th Feb 2017 – 6.30pm

29th March 2017 – 6.30pm

27th April 2017 (private party for BookMachine client)

28th June 2017 – 6.30pm

27th September 2017 – 6.30pm

As well as organising our own events, we are able to market, host and organise events for publishers, publishing associations and authors. So if you have something to celebrate we would love to help you – please get in touch.


Marketing vs Design: Katie Roden interview

Katie Roden is a publishing, marketing and content strategist with 25 years’ industry experience. She is speaking at ‘Marketing vs Design, which matters more?’ on November 2nd. Katie works with a wide range of publishers on commissioning strategy, marketing campaigns, digital strategy and design challenges, and is a co-founder of design consultancy Fixabook. 

1) When did you first know that you were interested in a career in marketing?

It’s been a gradual process over the nearly 25 years I’ve been in publishing. I started out as a children’s non-fiction editor, but was always fascinated by the best ways to reach the market and – crucially – by how a publishing team has to work together to find, attract, delight and hold on to readers. Now the boundaries between editorial, marketing, sales and design are increasingly blurred, I am working across all sectors – which makes my job enormously enjoyable.

2) How do you work with designers in your current role?

In a variety of ways – from working with long-time designer collaborators to help clients with their brand development to writing design briefs for digital and print. As our screen world gets more and more busy, design thinking is needed at the very very early stages of absolutely everything.

3) Any tips for marketers who need to communicate effectively with their designer colleagues?

Always be clear about why you’re asking for a certain direction – not just what the final design should look like. A shared understanding of strategy and of exactly what a reader wants will make the process massively more creative and fulfilling.

And don’t forget that you’re not just creating a book cover any more – you’re creating a visual asset to be used on every platform and device available. So impact, clarity and innovation are essential, as is testing any visuals for all iterations, from jackets to Snapchat identity.

And finally – collaborate, listen and have fun. The more time and effort you, the editors and the design team spend together early on, the more rewarding the results will be for everyone.

4) What might we hear about in your talk on November 2nd (don’t share it all….)?

Some pretty things… and, more likely, some very ugly things indeed.

You can hear Katie in London on 2nd November at Marketing vs Design: Which matters more? Grab a ticket here.

Pub’n’Pub publishing events: Interview with Leander Wattig

leander-wattig2Leander Wattig is developing event concepts for the publishing industry and is an event organiser at Orbanism. Here Norah Myers interviews him about Pub’n’Pub, the series of publishing meetups he organises.

1) What inspired the creation of Pub’n’Pub?

I wanted to create a format for connecting people. There are lots of formats where people gather in company buildings and listen to an interesting talk. Afterwards they go and have a drink. I thought – why not go into the pub right away and have the talk there. That’s why our event series is called “Pub ‘n’ Pub”.

2) What type of events do you hold for publishing folks?

We always invite interesting publishers to talk about their field of work in order to learn from each other. We host traditional book publisher as well as cutting edge web publishers. Due to our broad reach we connect publishing folks who usually don’t meet each other.

3) How can Pub’n’Pub help publishers make connections?

The whole format is designed for connecting people. That’s why we have talks in a pub and not just drinks because the people in busy cities like Berlin or Amsterdam really need a good reason to come. That’s also why we always start with a round of introduction where everybody says one sentence about themselves. This works perfectly even with 100+ people taking part and it lowers the barrier of talking to other participants after the talk.

4) You have held events in New York and San Francisco. What appealed to you about these cities?

I think that the #pubnpub concept works all over the world and when we tried it out for example in New York and San Francisco it actually did very well. The publishing community is international. That’s why the networking should be organized internationally, too. I’m more than happy to help with that.

5) What do you look forward to most at Frankfurt Book Fair this year?

Speaking of global networking and cooperation – I’m really looking forward to the international publishing meetup of BookMachine and #pubnpub at the Frankfurt Book Fair. It will take place on October 19th at 5 p.m. in the Orbanism Space (4.1 D 88). We will bring together lots of publishing people from Germany and the US/UK. Everybody is invited to come and join. The drinks will be good.

Join us at Frankfurt Book Fair for BookMachine and Pub’n’Pub drinks.

Snapshots I launch party

Organising a book launch: tips for making it awesome

If you read this site often, you will know that it is ‘book launch’ time. Snapshots III, BookMachine on Publishing is a compilation of the best of the BookMachine blog. It requires a big bash to announce its arrival. And, as any event organiser will know, the success is in the detail.

Snapshots I was a hoot, down in the basement room at Adam Street Club. Snapshots II was a North London affair, with crowds and contributors congregating upstairs at the Island Queen in Angel. All very London-centric we know; so for Snapshots III’s launch you can find us in London, Oxford, Cambridge or Brighton – take your pick!

So after organising quite a number of book launches, here are our top tips:

1) Remove chairs from the room

People want to move around and meet each other. They don’t want to be stuck sitting next to the person they sit next to all day at work. We recommend only having enough seating for 10% of your guests. It’s polite to let them know beforehand so that everyone is wearing comfortable shoes and can move around the room and sit through a presentation hobble-free.

2) Send timely reminders

Most event ticketing software does this for you, but lacks detailed information. If you are using Eventbrite, for example, it is worth customising the automated emails so that guests are reminded about catering (will you be serving food?), exact location (should they head to the 3rd floor?) and timings of the evening (can they arrive 20 minutes late and still catch the presentation?). This encourages people to show up, as they are clearer about what to expect – and also means you get less last-minute emails asking about the launch detail.

3) Ask people to help you promote the launch

You also want to remind those who didn’t attend the launch that they can buy your book. How do you do this? Encourage guests to tweet. Post the hashtag around the room, email it to everyone before the launch and remind them on the night too. It’s a great way for them to keep in touch with everyone they have met at the event, too. We often see #BookMachine #hashtag being used in dialogues days after a launch. It’s great for guests and a brilliant marketing tool.

Whilst we are here, talking about book launches – please do join us in June for the launch of Snapshots III, BookMachine on Publishing, in London, Oxford, Cambridge or Brighton.

book launch

Marketing the latest book: a competition for publishing people

It’s nearly launch time here at BookMachine. The third book in the Snapshots series is about to arrive on publishers’ desks. There’s something slightly awkward about selling books to those in the trade. Yes, we are huge book buyers and love to read; but we all get so many freebies – how can we justify buying one more book to add to the already-bulging bookshelves?

So here is how you can help. Below are three ways that we are going to market Snapshots III, BookMachine on Publishing. If you have any other suggestions of how to market this book to publishing pros then please add them in the comments below. At the end of this week, and next week, we will pick the tip of the week and the winner will find that Snapshots III lands directly on their desk (or in your mailbox if that’s how things work in your office).

1) Free launch event with option to buy the book

Every good book needs a party, right? BookMachine have organised 4 free events in 4 cities with awesome speakers. Guests can get a ticket for free, or buy a copy when they are signing up. The London event will ‘star’ contributors from the book, giving an insight into what the book contains.

2) Old-school adverts

Every week BookMachine emails are sent to around 5,000 inboxes. The advert is going to be clear, bold and enticing and take readers through to a link to buy the book. The emails are content-rich and interesting for publishing folks (yes, we are very humble); so this is non-intrusive but also relevant for email subscribers.

3) Content marketing

We know that content is no longer king.  However, publishing people like to read; and Snapshots III has some interesting contributors with a lot to say about the industry. So watch out for interviews and snapshots of what these publishing pros think – and if you are so inclined you might be tempted to join us…

So that’s the start of the marketing plan.*

What comes next? What would you suggest?

We look forward to hearing your suggestions (good or bad) and picking our winners.

*You can probably tell that we have only shared a ‘selection’ here.

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