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LBF’s Quantum Joins Forces with Nielsen BookInsights Conference

The London Book Fair (LBF) and Nielsen Book today announced that they are combining the London Book Fair’s Quantum Conference and the Nielsen BookInsights Conference into one Spring conference. The new and improved Quantum: Consumer Insights & So Much More will take place on 13 March and kicks off the start of the London Book Fair.

Building on LBF’s existing relationship with Nielsen Book, Quantum: Consumer Insights & So Much More will now offer delegates fresh research, actionable consumer-focused insights and forward-thinking on the book industry landscape all in one place.

Quantum will focus on the consumer by drilling down into how different audiences discover, purchase and interact with content. The conference will also showcase some of the most innovative practices from both inside and outside the industry, and shine a spotlight on how best to communicate and sell to different consumer segments in the UK, the US and around the world. As part of the new and exciting format, Steve Bohme, Nielsen Book Research Director, will present the latest Nielsen Books & Consumers data outlining key trends in consumer purchasing behaviour.

This unique conference, programmed in partnership with the UK Publishers Association and sponsored by the Copyright Clearance Center, will feature speakers drawn from the book, media and technology industries; big name keynote speakers; real world case studies; lively talks and panel debates; and useful networking opportunities.

Quantum will be hosted by Hachette’s Damian Horner, who will bring his unique ‘beyond the book’ perspective to proceedings. Horner has worked with some of the biggest global brands and was voted one of the top 100 most influential people in the media industry.

10 things we learned about omnichannel selling at #Quantum16

Matthew Walsh (Retail Membership Manager, IMRG), Kieron Smith (Digital Director, Blackwells) and Matt Haslum (Consumer Marketing Director, Faber and Faber) formed the panel discussing omnichannel selling at the Quantum conference on Monday. Here are our top 10 takeaway points from the talk.

How consumers spend

1) 27% of retail spending goes online.

2) Tracking a single customer’s path to purchase is the holy grail. E.g. being able to track when they browse on their phone or tablet and then make a purchase in store, or vice versa.

3) 32% of online sales are coming from smart phones and 19% from tablets, and sales from tablets are increasing. Beacons in stores register your smart phone, know what you’ve previously searched for, and send you a voucher based on that search when you walk into the shop. Though, this is not something booksellers are currently adopting for their customers.


4) Each channel has its own strengths and weaknesses, and different customers need different experiences. Better customer service is available in store, but it’s easier to search for products and there are more options online.

5) Because of complex supply chain, the challenge for booksellers is delivery. All channels are currently too slow to meet customer demands.

6) Email is a vital channel for online retailers, accounting for 12% of the revenue. This has doubled over the last four years (from 6% in 2011), which is largely down to smartphones. But effective campaigns rely on having amassed are large number of subscribers from which you can segment and target appropriately.

Social Media

7) Social media contributes less than 1% (0.3%) of a retailer’s revenue. It should be viewed as an additional marketing method, not a revenue stream. Social media is the modern day equivalent of a shop window: just because the consumer may not buy immediately, it doesn’t mean that they won’t return or buy the product elsewhere.

8) Consumers use social media to raise problems and ask questions – it’s a customer service channel and should be viewed as an extension of the bookselling service.

9)Think about your market and the channels they use. For example, students don’t tend to use email anymore and are instead on  Yik Yak, Facebook and WhatsApp.

10) These channels are constantly shifting and you need to be there to reach them. Pinterest is soon to have transaction facilities and Instagram is an increasingly important tool for retailers. While direct revenue is currently minimal, social media is likely to become an effective last click tool.

10 lessons from Non Fiction: Following the Money at #Quantum16

At the Quantum Conference on Monday, Roger Domingo (Planeta Hipermedia), Elizabeth Baldwin (Harvard Business Review) and Richard Sullivan (Osprey Publishing) shared their insights into how they have furthered their revenue from projects alongside traditional non-fiction publishing. Here are our top 10 takeaway points from the talk.

Planeta Hipermedia

1) Planeta Hipermedia have built a successful series of online multi-media courses based on the 20 most successful business books they publish.

2) The consumer message is clear for this product. For the same price as the book, 20 euros, you can get the same knowledge as you would do reading a book, but you gain it via a variety of media.

3) Planeta Hipermedia have over 500,000 users signed up to use these courses – mostly B2B customers, who come via their companies. Planeta Hipermedia have secured numerous corporate deals for these packages, including Banco Santander and Telefonica

Harvard Business Review

4) Harvard Business Review has seen a 21% growth by offering access to content in print and online; together with access to their archives. The archives offer subscribers 25 years of content to review

5) HBR also offers a visual library. This is a clever way of taking content and offering it to subscribers to download, whitelabel the design to their own company branding and use in meetings and presentations as they see fit.

6) HBR publishing arm is essentially a niche, high-level business publisher, publishing 35-40 books a year.HBR has grown their social media following to over 7 million since 2011, which has helped to raise awareness of the brand

Osprey Publishing

7) Osprey Publishing started to offer supplements for their niche titles from 2008 as an extra revenue stream.

8) From 2012 Osprey established a relationship with figure manufacturers so that they could offer plastic figures as a bolt on to their books. This is seen to be key to maximizing the revenue which can be obtained from their IP

9) Since 2015 Osprey have also started creating board games and card games in order to capitalise on this further.

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