• Home
  • senior marketing manager

Tag: senior marketing manager

Digital Marketing insights

Digital Marketing insights from Katie Sadler [HARPER COLLINS]

This is a guest interview with Katie Sadler. Katie is Senior Marketing Manager at Harper Collins and focuses on HarperVoyager (science fiction and fantasy) and HarperImpulse (romance) lists. Follow @katiemorwenna for more.

1. You have been at Harper Collins for over 3 years now. What’s been the biggest development you’ve seen in how you run digital marketing campaigns during that time?

I think when I started, there was a sense of “if you build it, they will come” – a lot of micro sites and games and videos. People were spending their budget creating incredible content, but there wasn’t any cohesive strategy of how to actually get people interacting with it, and converting people to buy the book. Today there is still amazing content being produced to support a book launch, but I think we try much harder to make sure that it isn’t just released into a vacuum.

Continue reading

Get the latest news and event info straight to your inbox

Account


+44 203 040 2298

6 Mitre Passage, Digital Greenwich - 10th Floor, Greenwich Peninsula, SE10 0ER

© 2019 BookMachine We love your books