Tag: SEO

Google Analytics for publishers: What should you focus on?

If you are writing and managing a blog or website, you really need to get friendly with Google Analytics. Yes it can be a little bit of a head bend, BUT practice makes perfect and there are some simple things you can do to get more out of your analytics.

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How to best optimize your blog posts for SEO

 

What is Blog Optimization?

According to Hubspot:

When you optimize your web pages — including your blog posts — you’re making your website more visible to people who are looking for keywords associated with your brand, product, or service via search engines like Google.

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Reading via Snapchat? Social media updates you need to know

Social media is always evolving, and that’s why I like it. If you don’t keep up with the latest updates, you’ll get mired in old ways that worked six months ago but have since bit the proverbial dust.

Here are recent changes from 5 of the big players.

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Your online presence: Reach, Trust and Discovery [PREVIEW]

The Galley Club

We’re really chuffed that we’ve been invited to speak at the Galley Club this Wednesday. The Galley club is a social organisation for all involved in publishing and book production.

So what are we going to talk about? Well, there’s so much more to your online presence than simply running a Twitter account, setting up a Linkedin page and building a Website.

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