This a guest post from Simon Appleby, who runs Bookswarm, a digital agency specialising in work for authors, agents and publishers – services including e-book design, website and blog design, author videos and more. He’s also a director of AMS Digital Publishing, which runs a number of online marketing channels for publishers, including Bookhugger.co.uk and Bookdiva.co.uk, and operates the Real Readers review generation service. He’s a hands-on computer geek and a prolific reader and reviewer of books via the blog that he founded in 2008, Bookgeeks.co.uk.
Everyone’s a critic
The web, and not least Amazon’s customer review functionality, has been blamed for the demise (or at least the endangered species status) of the professional literary critic. There’s not doubt that the amount of space in the national press given over to books is less than ever, and the number of literary editors has diminished too. Needless to say, the whole newspaper market is changing and shrinking, thanks to this Internet thingummy. So, Bookmachiners, I ask you – is this such a bad thing?
I have a weird dual perspective on this issue…