Tag Archives: Social Media

Marketing tips for improving the bottom line (in the wake of the EU referendum)

Marketing tips for improving the bottom line (in the wake of the EU referendum)

I don’t know about you, but I found the article in The Independent about job vacancy adverts falling by 700,000 the week after the referendum result absolutely terrifying, though not entirely unexpected. As companies spend the coming months evaluating the long-term implications of the UK leaving the EU, there will undoubtedly be increasing pressure on […]

The Zoella Book Club: interview with Amy Alward

The Zoella Book Club: interview with Amy Alward

Earlier this month WHSmith launched Zoella’s Book Club in partnership with blogger and vlogger Zoe. Here Norah Myers interviews Amy Alward, one of the eight authors to be included in the Summer 2016 collection. 1. Why was it important for Zoe to start a book club in partnership with WHSmith? Zoe’s always been passionate about […]

Social Media: Why lots of followers doesn’t necessarily mean success (and what you should look at instead)

Social Media: Why lots of followers doesn’t necessarily mean success (and what you should look at instead)

I’ve worked with a range of brands and businesses on their social media presence. Twitter accounts I maintain usually gain around 1000 followers a month. While these followers are targeted and engaged with on the basis of them being potential customers, not all of them are as much as a fan as you’d hope. Followers […]

4 tips for growing your social media following

4 tips for growing your social media following

Social media is becoming one of the greatest assets you can use to grow your business. As a social media fiend, I’m particularly fond of using an online platform for recommending books to readers – I am here for great stories and even greater conversations about said stories. If you’d like to grow your social […]

4 steps for building an author brand

4 steps for building an author brand

This is a guest post from Ricardo Fayet. Ricardo is an avid reader and startup enthusiast who has been studying the publishing industry with interest for several years. He co-founded Reedsy, to help authors collaborate with publishing professionals. Branding is often an oversight for many authors. With so much else to focus on, creating a […]

Getting a book noticed: 4 tips from the UK’s bestselling indie author

Getting a book noticed: 4 tips from the UK’s bestselling indie author

Rachel Abbott self-published her first novel, Only the Innocent, in 2011 through Kindle Direct. It reached the number 1 spot in the Kindle store just over three months later,held its position for four weeks and was the second highest selling self-published title in 2012. In August 2015, Amazon confirmed that Rachel is the UK’s bestselling independent author over the […]

The business of books: social selling

The business of books: social selling

At the London Book Fair’s Quantum conference last month I listened to Aissetou Ngom talk about Penguin Platform, the young adult brand which she manages. She revealed that market research on the design of the new website had produced something of a surprise: there shouldn’t be a ‘website’ in the traditional sense at all. ‘That […]

Community Building: pleasure, pain and lessons learned

Community Building: pleasure, pain and lessons learned

One evening a group of publishing people got together to think through ways to keep in touch throughout their careers. The aim was to keep it casual and get lots of people involved. There were too many conferences, a lot of formality – and really, lots of people they knew who just wanted to meet […]

How to build a community: Interview with Will Rycroft

How to build a community: Interview with Will Rycroft

Will Rycroft is Community Manager at VINTAGE, and speaker at our next event, ‘How to build a community‘, on the 18th May. VINTAGE books have over 80,000 Twitter followers and over 250,000 fans on Facebook, so it’s quite the community. Here Norah Myers interviews Will to learn more.. 1) Why was it important to include […]

10 things we learned about omnichannel selling at #Quantum16

10 things we learned about omnichannel selling at #Quantum16

Matthew Walsh (Retail Membership Manager, IMRG), Kieron Smith (Digital Director, Blackwells) and Matt Haslum (Consumer Marketing Director, Faber and Faber) formed the panel discussing omnichannel selling at the Quantum conference on Monday. Here are our top 10 takeaway points from the talk. How consumers spend 1) 27% of retail spending goes online. 2) Tracking a […]