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Tag: Social Media

IF your goal is to spam your book links up there and hope for the best. Most writers write their book and then realize, oh hey, there are millions of potential readers just waiting to buy my book. I’m gonna tell them all about my book by repeatedly sharing my link with them! They’re all gonna buy my book and I’ll be rich!

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In our recent #BookMarketingChat, our guest, the very patient Ben Sailer from CoSchedule (a site I LOVE — their blog is the bomb), reviewed the proper use of hashtags across all social media channels. If you missed our chat, I encourage you to review our Storify summary here.

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How do you get started on Snapchat?

Snapchat offers a fantastic support menu, which details all of the features and how-to’s, but I’ll help you get started on the basics.

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Whether you’re a publisher, indie author or editor, it’s likely that using social media will be part of your engagement strategy. Perhaps you want to connect with potential clients or build a network. Maybe you’re looking for content or even funding.

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William Horsnell joined Jessica Kingsley Publishers in April 2016 and is the marketing executive responsible for their Education, Special Education, Early Years and Adoption and Fostering lists.  He takes a particular interest in digital marketing and finding new ways to make campaigns more innovative. Here, he discusses the use of paid social media advertising.

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Thousands of years ago, we told stories to each other. The best stories were those that could be repeated over and over again, changing little, those that embodied tribal memory, with strong, often repetitive structure and big heroes and villains. There wasn’t much by way of interior monologue or intertextuality.

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Pinterest is an easy option for authors looking to extend their platform, build their brand, and connect with readers. Here are a few tips to help you get started.

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How to start?

You have a Twitter account, are active on Facebook, have a LinkedIn presence and a website, but you need these to work for you. We all face the difficult task of finding new clients, but marketing via social media can make selling your services online much easier. Social media can be a great way of backing up how you engage with prospective clients and lead to lively and informative conversations online, if you have a clear and positive online presence.

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“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat.

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