Tag Archives: Social Media

Tips for how and when to use paid social media advertising

Tips for how and when to use paid social media advertising

William Horsnell joined Jessica Kingsley Publishers in April 2016 and is the marketing executive responsible for their Education, Special Education, Early Years and Adoption and Fostering lists.  He takes a particular interest in digital marketing and finding new ways to make campaigns more innovative. Here, he discusses the use of paid social media advertising. Any […]

The P word

The P word

If you’ve begun to query agents and editors, you’ve heard the dreaded P word dropped. Platform. The rumored King of the successful book deal, wherein an author is assured a potential six figure contract if only they have a mere following of 100,000 or more fans. That should be easy, right? I mean with Facebook, […]

How we got everyone on Twitter talking about our debut book #NastyWomen

How we got everyone on Twitter talking about our debut book #NastyWomen

You’re one of over 200,000 new titles being published in the UK this year.[1] You’re a drop in an ocean of content, a grain of sand on a well-trodden beach of gems and, honestly, some flushed refuse. Where do you start on making a splash? For us at alternative Edinburgh-based publisher 404 Ink, we knew […]

Instagram Brand Building for Writers

Instagram Brand Building for Writers

Carly Watters is a VP and Senior Literary Agent at P.S. Literary. Here she shares her top tips on Instagram brand-building for us to share with authors. Instagram is the last major social media frontier for many writers. It’s not new by any means; in fact, readers have been posting pictures of authors’ books since […]

Snapchat: A summary report for publishers

Snapchat: A summary report for publishers

Sarah Garnham is a Publicity Assistant at Ebury. Here’s her summary report of Snapchat for publishers, looking at the publicity opportunities it offers, and when to use them.  Statistics Snapchat is worth about $20billion Has an estimated daily user base of 100 million (LinkedIn’s roughly 200 million, Instagram and Twitter’s almost 300 million, and Facebook’s 1.4 […]

5 fun ways to use Snapchat for writers

5 fun ways to use Snapchat for writers

We all live in the digital age and for us writers, that’s mostly a good thing. After all, it gives us more opportunities to tell others about our stories. The internet has evolved in so many ways through the years and the popularity of social media channels have given us writers a lot of platforms […]

Seven excellent Snapchat tips for authors

Seven excellent Snapchat tips for authors

This is a guest post by Julie Proudfoot. Julie is an Australian writer and blogger and award-winning author of The Neighbour. Julie writes from her home in Bendigo where she lives with her husband and children and a menagerie of cats and dogs and kangaroos and snakes and lizards. You can find her on twitter, Instagram, […]

Can social media make a difference for your authors?

Can social media make a difference for your authors?

This is a guest post by Alison Barrow. Alison is Director of Media Relations at Transworld. You can find her on Twitter @alisonbarrow. This blog post first appeared on the Publishing Training Centre Blog. “Really? 140 characters or links to images or a blog are crucial influencers in promoting and selling books? It’s just a […]

10 tips for authors to up their book marketing skills

10 tips for authors to up their book marketing skills

Rachel Thompson is a bestselling author, and a social media and author marketing/branding consultant (BadRedheadMedia). Here she shares her top 10 tips for author self-marketing. Many authors are intimidated by the thought of marketing their books. As I mention in a post on my blog recently, the concept of an author platform makes most writers run away or […]

Marketing tips for improving the bottom line (in the wake of the EU referendum)

Marketing tips for improving the bottom line (in the wake of the EU referendum)

I don’t know about you, but I found the article in The Independent about job vacancy adverts falling by 700,000 the week after the referendum result absolutely terrifying, though not entirely unexpected. As companies spend the coming months evaluating the long-term implications of the UK leaving the EU, there will undoubtedly be increasing pressure on […]