SeeBook is a new publishing start-up that enables e-books to be sold in brick-and-mortar stores, given away as gifts or signed by the author. Rosa Sala co-founded the company after years of experiencing challenges within the publishing industry. SeeBook are kindly sponsoring BookMachine Barcelona on Thursday. Maria Cardona interviewed Rosa to find out more.

Maria: What is SeeBook? Where did the idea come from, and what exactly do you offer?

Rosa: In a nutshell: SeeBooks are physical cards which allow you to download ebooks in multiple formats. They are sold in bookshops.