Tag Archives: Twitter

Tips for how and when to use paid social media advertising

Tips for how and when to use paid social media advertising

William Horsnell joined Jessica Kingsley Publishers in April 2016 and is the marketing executive responsible for their Education, Special Education, Early Years and Adoption and Fostering lists.  He takes a particular interest in digital marketing and finding new ways to make campaigns more innovative. Here, he discusses the use of paid social media advertising. Any […]

The P word

The P word

If you’ve begun to query agents and editors, you’ve heard the dreaded P word dropped. Platform. The rumored King of the successful book deal, wherein an author is assured a potential six figure contract if only they have a mere following of 100,000 or more fans. That should be easy, right? I mean with Facebook, […]

How we got everyone on Twitter talking about our debut book #NastyWomen

How we got everyone on Twitter talking about our debut book #NastyWomen

You’re one of over 200,000 new titles being published in the UK this year.[1] You’re a drop in an ocean of content, a grain of sand on a well-trodden beach of gems and, honestly, some flushed refuse. Where do you start on making a splash? For us at alternative Edinburgh-based publisher 404 Ink, we knew […]

Social Media: Why lots of followers doesn’t necessarily mean success (and what you should look at instead)

Social Media: Why lots of followers doesn’t necessarily mean success (and what you should look at instead)

I’ve worked with a range of brands and businesses on their social media presence. Twitter accounts I maintain usually gain around 1000 followers a month. While these followers are targeted and engaged with on the basis of them being potential customers, not all of them are as much as a fan as you’d hope. Followers […]

4 tips for growing your social media following

4 tips for growing your social media following

Social media is becoming one of the greatest assets you can use to grow your business. As a social media fiend, I’m particularly fond of using an online platform for recommending books to readers – I am here for great stories and even greater conversations about said stories. If you’d like to grow your social […]

Getting a book noticed: 4 tips from the UK’s bestselling indie author

Getting a book noticed: 4 tips from the UK’s bestselling indie author

Rachel Abbott self-published her first novel, Only the Innocent, in 2011 through Kindle Direct. It reached the number 1 spot in the Kindle store just over three months later,held its position for four weeks and was the second highest selling self-published title in 2012. In August 2015, Amazon confirmed that Rachel is the UK’s bestselling independent author over the […]

How to build a community: Interview with Will Rycroft

How to build a community: Interview with Will Rycroft

Will Rycroft is Community Manager at VINTAGE, and speaker at our next event, ‘How to build a community‘, on the 18th May. VINTAGE books have over 80,000 Twitter followers and over 250,000 fans on Facebook, so it’s quite the community. Here Norah Myers interviews Will to learn more.. 1) Why was it important to include […]

5 tips for growing traffic and engagement for your content

5 tips for growing traffic and engagement for your content

Getting a new blog or social media platform noticed can be difficult. It is important that you are effective and systematic when you engage with the publishing community. Follow this step by step guide to get you closer to your target audience and increase traffic to, and engagement with, your content. 1) Follow big influences […]

The power of visual design: How to make your blog stand out

The power of visual design: How to make your blog stand out

You’ve got a blog. You’ve got Twitter. You post regularly. But how do you stand out? Almost everyone in publishing is sharing online content but, without a loyal following, posting blog articles and tweets can feel like shouting into the void. Luckily, there is one majorly underappreciated weapon in your social media arsenal – visual […]

Reading via Snapchat? Social media updates you need to know

Reading via Snapchat? Social media updates you need to know

Social media is always evolving, and that’s why I like it. If you don’t keep up with the latest updates, you’ll get mired in old ways that worked six months ago but have since bit the proverbial dust. Here are recent changes from 5 of the big players.