Beyond the book: How audiobooks have expanded on other formats across publishing
Across the UK audio publishers are joining forces this week to raise the profile of audiobooks as part of the #LoveAudio campaign. Each year the…
Repurposing content
The story of Hag: how a fiction podcast became a book
Last August, Harriet Poland of Audible described the genesis of the Hag podcast here on the BookMachine blog. In this new post, Rose Tomaszewska of…
Behind the scenes at The Riff Raff: why we built a community for debut authors
This is an interview with Amy Baker, founder of The Riff Raff. Amy is also author of Miss-Adventures: A Tale of Ignoring Life Advice While Backpacking Around South America, and a freelance writer, writing…
Creating a Winning Antipiracy Strategy
Devon Weston has been with Digimarc Guardian since June 2012, managing customer relations and operations for the company’s enterprise SaaS solutions within the online content-protection space.
Thoughts on Apple Books
Bradley Metrock produced the iBooks Author Conference from 2015 through 2017, before Score Publishing acquired Digital Book World, and has authored many articles on Apple’s…
Here’s how to turn book samples into a powerful B2C tool
Book samples are one of the most under-utilized tools in a publisher or author’s marketing arsenal. Most consumers will not buy a book without at least…
What can publishers learn from Pokemon Go?
Long considered nothing more than a gimmicky fad, it turns out that augmented reality (AR) is actually alive and well. At least that’s the case…
Here’s what book publishers can learn from the podcast model
Did you make the same mistake I did and assume podcasts are yesterday’s platform, that interest in them has plateaued (at best) and they’re not…
Marketing tips for improving the bottom line (in the wake of the EU referendum)
I don’t know about you, but I found the article in The Independent about job vacancy adverts falling by 700,000 the week after the referendum…
7 ways to create a premium edition of your book with iBooks Author
iBooks Author is Apple’s digital publishing software, used today to create digital books of all kinds. A great strategy on how to use iBooks Author…
6 mistakes to avoid when diversifying published content
The theory of diversifying published content is well-established among publishers in the modern industry. We all know that stories can be told in many different…
2016: A license to innovate
This is a guest post from Tom Chalmers, Managing Director at IPR License, on rights and licensing in 2016. The advent of any New Year…
Blook your blog: How to turn your blog posts into a book
Turning blog posts into books (or blooks) is on the rise, with companies like Blurb even offering specific production and print services. But the style, format and…
Companion publishing: How digital can complement print
The beauty of the web is that feedback for what I write here is spread across a variety of platforms. These days it seems most…
Two tick-boxes for app success
This is a Guest Post by Laura Cremer, Digital Manager at Octopus Publishing Group. Laura has been shortlisted for the FutureBook ‘Digital Achiever of the Year’…