The top publishing marketing trends from the pandemic that are here to stay
Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…
Future of Publishing
Pushing the boundaries with children’s audio production
What specific squawk would the cleverest raven in the universe make if she was in the middle of Ancient Egypt, on the run, and trying…
Why the audio boom needs to create change in children’s audiobooks
The pandemic boom in the audio market has given publishing a renewed buzz around the format. I experienced it myself being at home with my…
Books are software, too
There’s a good chance that, when you think about some of the printed books in your collection, you think about more than just the story…
Using technology to grow the size of the book market
When you reach the end of a good book, you want to read another. This is a sentiment we hear readers express time and again.…
Work smarter, not harder: how automation can help you reach influencers more efficiently
Can you remember when social media wasn’t a thing? Book marketing looked a whole lot different in those days. But since the rise of platforms…
Platforming Muslim stories and experiences: Interview with the founder of Muslim Voices in Publishing, Nazima Abdillahi
What led you to set up Muslim Voices in Publishing, and what are its aims? Part of me wanted to create a space that would…
Just launched: The new virtual way to work as a team designed exclusively for publishing
Laura Summers runs BookMachine, our fast-growing global community and agency specialising in book publishing. Our mission is to provide publishing professionals with the knowledge, ideas…
Black History Month UK: An interview with Abiola Bello and Helen Lewis
To mark Black History Month in October here in the UK, we chatted to publishing and entrepreneur extraordinaries Abiola Bello and Helen Lewis, founders of Hashtag…
How to keep your remote publishing teams motivated
Unprecedented times. Zoom fatigue. A longing to go back to the office. Sound familiar? This year is the year that everything changed and BookMachine has…
Lessons from Netflix: How data-driven Marketing can help develop blockbuster books
Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…
Desperately Seeking Susan: How marketing’s pursuit of the ‘ideal consumer’ is bad for diversity and worse for business
The Ideal Consumer Profile (ICP) has been a persistent and useful marketing mechanism: winnowing down the potential buyer into habits, demographics and needs that the…
How to make online recruitment work – for candidates and interviewers
Since lockdown, BookMachine members Inspired Selection have been hard at work, talking to clients and candidates and communicating about changes in recruitment patterns. We are…
Online book festivals come of age
If we could have a pound for every time someone has commented on how prophetic we were in launching our virtual book festival venue back…
How do you record an audiobook during lockdown?
As we all adapt to different ways of working in the current climate, one challenge for Penguin Random House Audio was how to keep recording…