Lessons from Netflix: How data-driven Marketing can help develop blockbuster books
Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…
Future of Publishing
Desperately Seeking Susan: How marketing’s pursuit of the ‘ideal consumer’ is bad for diversity and worse for business
The Ideal Consumer Profile (ICP) has been a persistent and useful marketing mechanism: winnowing down the potential buyer into habits, demographics and needs that the…
How to make online recruitment work – for candidates and interviewers
Since lockdown, BookMachine members Inspired Selection have been hard at work, talking to clients and candidates and communicating about changes in recruitment patterns. We are…
Online book festivals come of age
If we could have a pound for every time someone has commented on how prophetic we were in launching our virtual book festival venue back…
How do you record an audiobook during lockdown?
As we all adapt to different ways of working in the current climate, one challenge for Penguin Random House Audio was how to keep recording…
Win an entire week of exclusive CreativePro training with Circular Software and BookMachine!
To celebrate the release of a major update to their interactive Ebook and Audiobook software CircularFLO, Circular Software are offering one lucky BookMachine member the chance to…
Side Project Summer: part of your pandemic toolkit?
Well. I didn’t think Side Project Summer II was going to be like this. I thought we’d be building on the strong foundations of last…
The art of the anthology: interview with Monstrous Regiment Publishing
We first interviewed Lauren Nickodemus and Ellen Desmond of Monstrous Regiment Publishing two years ago about their use of crowdfunding to support their first book,…
Swap skills not bills: BookMachine launches new initiative in time of coronavirus
Starting from today, Mondays will be Skill Swap day on BookMachine. The idea is to help our members to discover and offer each other new opportunities in…
Tips for managing virtual meetings and events
How do you make meaningful communication happen in virtual meetings? How can book launches and book fairs bring people together without the real-world behaviour which…
Automation is great, but it won’t work for my books…
The most common feedback from publishers when chatting about automation is the belief that their publications are beyond what automation can do. As a book…
Get inspired to be more innovative, with the FutureBook BookTech awards
We’re told that publishing should be more innovative. We get it – innovation will help build a robust industry for the future. But where do…
The making of Greta and the Giants: going green in the children’s book industry
When the incredible text of Greta and the Giants landed on our desks, we knew that it wasn’t just an opportunity to publish a great…
Frustrated with EPUB? You need OMGPUB!
For illustrated publishers, interactive EPUB has never really worked. Typical reflowable EPUBs are too plain and simplistic and although visually rich and interactive EPUBs are…
Top 5 tips to publish your interactive content with confidence
Beyond creating a cover and converting an MS Word file, ebooks are evolving – exponentially. Yet, bridging the gap between traditional print methods with digital…