Savvy business snapshot: Bookspeed
Bookspeed specialise in building the perfect range of books and gifts for retailers. Lewis Dawson is Commercial Director and is responsible for all buying and…
Marketing
Award-winning book blogs: Amber Kirk-ford interview
Amber Kirk-Ford is a 17 year old book blogger who aspires to work in journalism and/or publishing, and dreams of one day seeing her own work…
How important are ISBNs?
This is a guest post by Karina Luke. Karina was appointed as BIC’s Executive Director in February 2012 and has been instrumental in its restructure,…
Nielsen ISBN store a hit
After nearly 50 years of promoting and selling ISBNs and prefixes to publishers in the UK & Ireland via a manual process, Nielsen has launched…
Metadata expert insights: George Edgeller
George Edgeller is a Project Manager at whitefox. He manages whitefox’s self-publishing and selected brand and corporate projects. Here he shares what he has learned…
Do you need an ISBN? What’s its purpose?
This is a guest post by Stella Griffiths, Executive Director of the International ISBN Agency. Stella has worked in publishing and international standards related roles…
10 indispensable tips for writing online copy
This is a guest post from Jayne White. Jayne is a freelance copywriter and proofreader. She mainly works with web designers to create and improve…
Metadata expert insights: Azar Hussain
Azar Hussain is Head of Data at Faber & Faber. His key responsibilities include managing the internal and external flow of data and developing and…
Marketing tips for improving the bottom line (in the wake of the EU referendum)
I don’t know about you, but I found the article in The Independent about job vacancy adverts falling by 700,000 the week after the referendum…
Where we read what: UK regions and their reading habits
While most popular books tend to have their sales spread throughout the country, I always find it interesting to look at how sales differ when…
Smart phones: Changing the rules of the game
Jacob Cockcroft is Co-Founder and CEO of The Pigeonhole, a made-for-mobile digital book club, serialising their books in installments delivered straight to a reader’s virtual bookshelf on the…
Free Nielsen key findings report: The UK Children’s & YA Book Consumer
Since 2012, Nielsen Book UK has undertaken a Children’s Deep-Dive Study each summer to investigate children’s book reading and buying habits in the context of…
Why publishers must love and understand their customer
Tom Chalmers is the Managing Director of Legend Times, a group of five publishing companies he has founded. He has been shortlisted and longlisted for…
Social Media: Why lots of followers doesn’t necessarily mean success (and what you should look at instead)
I’ve worked with a range of brands and businesses on their social media presence. Twitter accounts I maintain usually gain around 1000 followers a month.…
Here’s where innovative publishers need to focus
There are a number of key attributes successful publishers will be known for in the future. These core capabilities will be very different from the…