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    Marketing

    Self-employed in publishing

    Observing the audience: how reader analytics are influencing the industry

    Reader analytics are garnering huge attention at the moment and there are at least four major talks at this year’s Frankfurt Book Fair discussing how…

    Jasmin Kirkbride October 13, 2016
    1 Comment

    Key trends in the global book market at Frankfurt Book Fair

    Every year, the Frankfurt Book Fair is one of the largest gatherings for the international publishing world and for the second year in a row,…

    Nielsen Marketing October 13, 2016

    Marketing vs Design: Mark Ecob interview

    Mark Ecob is Creative Director of cover design company Mecob Design Ltd, Associate Art Director at Unbound, and is speaking at our next event: ‘Marketing vs…

    Norah October 13, 2016

    BookGig: The ‘publisher agnostic’ initiative launched by HarperCollins

    A new initiative hit the book world this week: BookGig, ‘all the events from the authors you love’. What’s interesting about that? Well, it’s one…

    Alison Jones October 12, 2016
    1 Comment

    Win a place on ‘Copywriting for publishers’ worth £435

    If you work in publishing, you are already familiar with the power of words. Whether you have to write advance information sheets, catalogue entries, back-cover…

    BookMachine October 11, 2016

    Marketing vs Design: Matt Haslum interview

    Matt Haslum is Marketing Director at Faber & Faber and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Before publishing, Matt spent…

    Norah October 11, 2016

    Startup snapshot: Read Dog

    Kate Cygan and Michael Wray are an entrepreneurial minded couple with insatiable reading habits. They recently moved to Denver, CO and are working on visiting…

    Kate Cygan and Michael Wray September 28, 2016

    Why small publishers sell more books with Nielsen Book2Look

    Small independent publishers and self-published authors need to maximize the impact of their books and ensure they are easily found on the Internet. Ralph Möllers,…

    Ralph Möllers September 28, 2016

    10 tips for authors to up their book marketing skills

    Rachel Thompson is a bestselling author, and a social media and author marketing/branding consultant (BadRedheadMedia). Here she shares her top 10 tips for author self-marketing. Many authors are…

    Rachel Thompson September 27, 2016
    11 Comments

    Engaging new readers using Nielsen Book2Look widgets

    Julia How co-founded The Witcherley Book Company in 2013. They now have a list of over 50 titles in an expanding catalogue, mainly covering puzzle books…

    Julia How September 8, 2016

    10 lessons from BIC’s New Trends in Publishing Seminar

    Attending an event on ‘new trends’ seems apt at this time, just as everyone is ramping up on their Frankfurt preparation. We took away much…

    Laura Summers September 6, 2016
    3 Comments
    Metadata

    Metadata expert insights: Jane Rowland

    Jane Rowland is the Operations Director of Troubador Publishing. Jane has worked in a variety of roles within the company, including Director of Academic Publishing,…

    Jane Rowland August 24, 2016
    1 Comment

    Savvy business snapshot: Bookspeed

    Bookspeed specialise in building the perfect range of books and gifts for retailers. Lewis Dawson is Commercial Director and is responsible for all buying and…

    Lewis Dawson August 23, 2016
    book blog

    Award-winning book blogs: Amber Kirk-ford interview

    Amber Kirk-Ford is a 17 year old book blogger who aspires to work in journalism and/or publishing, and dreams of one day seeing her own work…

    Norah August 22, 2016
    How important are ISBNs?

    How important are ISBNs?

    This is a guest post by Karina Luke. Karina was appointed as BIC’s Executive Director in February 2012 and has been instrumental in its restructure,…

    Karina Luke August 21, 2016
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    Observing the audience: how reader analytics are influencing the industry
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