Observing the audience: how reader analytics are influencing the industry
Reader analytics are garnering huge attention at the moment and there are at least four major talks at this year’s Frankfurt Book Fair discussing how…
Marketing
Key trends in the global book market at Frankfurt Book Fair
Every year, the Frankfurt Book Fair is one of the largest gatherings for the international publishing world and for the second year in a row,…
Marketing vs Design: Mark Ecob interview
Mark Ecob is Creative Director of cover design company Mecob Design Ltd, Associate Art Director at Unbound, and is speaking at our next event: ‘Marketing vs…
BookGig: The ‘publisher agnostic’ initiative launched by HarperCollins
A new initiative hit the book world this week: BookGig, ‘all the events from the authors you love’. What’s interesting about that? Well, it’s one…
Win a place on ‘Copywriting for publishers’ worth £435
If you work in publishing, you are already familiar with the power of words. Whether you have to write advance information sheets, catalogue entries, back-cover…
Marketing vs Design: Matt Haslum interview
Matt Haslum is Marketing Director at Faber & Faber and is speaking at our next event: ‘Marketing vs Design, which matters more?’. Before publishing, Matt spent…
Startup snapshot: Read Dog
Kate Cygan and Michael Wray are an entrepreneurial minded couple with insatiable reading habits. They recently moved to Denver, CO and are working on visiting…
Why small publishers sell more books with Nielsen Book2Look
Small independent publishers and self-published authors need to maximize the impact of their books and ensure they are easily found on the Internet. Ralph Möllers,…
10 tips for authors to up their book marketing skills
Rachel Thompson is a bestselling author, and a social media and author marketing/branding consultant (BadRedheadMedia). Here she shares her top 10 tips for author self-marketing. Many authors are…
Engaging new readers using Nielsen Book2Look widgets
Julia How co-founded The Witcherley Book Company in 2013. They now have a list of over 50 titles in an expanding catalogue, mainly covering puzzle books…
10 lessons from BIC’s New Trends in Publishing Seminar
Attending an event on ‘new trends’ seems apt at this time, just as everyone is ramping up on their Frankfurt preparation. We took away much…
Metadata expert insights: Jane Rowland
Jane Rowland is the Operations Director of Troubador Publishing. Jane has worked in a variety of roles within the company, including Director of Academic Publishing,…
Savvy business snapshot: Bookspeed
Bookspeed specialise in building the perfect range of books and gifts for retailers. Lewis Dawson is Commercial Director and is responsible for all buying and…
Award-winning book blogs: Amber Kirk-ford interview
Amber Kirk-Ford is a 17 year old book blogger who aspires to work in journalism and/or publishing, and dreams of one day seeing her own work…
How important are ISBNs?
This is a guest post by Karina Luke. Karina was appointed as BIC’s Executive Director in February 2012 and has been instrumental in its restructure,…