Changing Priorities: From Marketing to Editorial (BookMachine Unplugged Live! 2023)

It’s not you, it’s me. Changing priorities for professional development and career progression: From marketing to editorial

Something has shifted after the disruption of the past two years. The way people view their work/life balance and career progression has fundamentally shifted. Mid-career professionals are carving out their own path, doing unexpected things, shifting roles or departments, or embracing portfolio working.

So what is it that publishing professionals want out of their career relationship?

During this event, hear from speakers Sarah Benton and Katy Follain as they chat with us about their experiences making the move from Marketing to Editorial.

Each reflect on their journeys, share insights into their fears and frustrations, and articulate how they negotiated change to benefit themselves and their career. They also explain how they have navigated their careers in this changing landscape, and what they look for now in their role and wider work.

Get insights into the personal choices they have made, and how this reflects on the world of publishing work now, know you are not alone if you itch for something new, and gain the inspiration and confidence to shape your own publishing career development.

Want to book to join us at our next BookMachine Unplugged event? Click here to buy your ticket.

The speakers

A headshot of Sarah Benton, a white woman with short dark brown hair, wearing a blue top with small white polka dots

Sarah Benton, Executive Publisher, Commercial Fiction, Orion Publishing Group

Sarah Benton leads the publishing and imprint strategies of both Orion Fiction and Gollancz as well as publishing her own list of authors such as Joanne Harris, Leigh Bardugo, Libby Page and Agatha Christie’s The Mousetrap. She started her career in publicity doing the press cuttings, before spending ten years in marketing across various publishes such as Pan Macmillan, HarperCollins and Bonnier. At Orion, she became Deputy MD, overseeing many other aspects of the business and publishing strategy. Orion won Publisher of the Year in 2021 and she then followed her passion of working closer with authors and moved into editorial later that same year.

A headshot of Katy Follain, a white woman with short blonde hair wearing a yellow top and gold star-shaped earrings

Katy Follain, Non-Fiction Publisher, Quercus

Katy Follain was born and brought up in France. Having attempted and failed to find a job in publishing in Paris, she completed the Diploma in Publishing course at West Herts College, Watford. Soon after she landed her first proper job as a publicity assistant at the Orion Publishing Group. Since then she has worked in a variety of departments in a variety of publishing houses, both independents and corporates. She is currently Non-Fiction Publisher at Quercus, but is moving to Bloomsbury in spring 2023 to head up a new division – Bloomsbury General – which will include non-fiction, crime, fantasy & sci-fi and commercial fiction.

Thank you to our partners: The CIEP, Edelweiss and Bureau

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