5 Expert Tips for Managing Your Exhibition Stand at BETT 2026
Every year, the BookMachine Agency team attends countless trade shows, wearing multiple hats. Sometimes we help clients plan and host, other times we’re there for meetings,…
The Power of Teacher Influencers
In a world increasingly filled with AI-generated content, teacher influencers offer an authentic and valuable voice. Teachers trust teachers, and their ability to showcase your…
Navigating the Digital Frontier: Marketing Strategies for the Education Sector
The world of digital marketing is constantly evolving, and for those of us in the education and learning sector, staying ahead of the curve is…
What Next for Social Media: Campus event recap
While social media has been a constant element of book marketing for at least the past fifteen years, the social media landscape itself has never…
Navigating Social Media: how to balance paid and organic strategies
With the social media landscape constantly evolving, it’s vital to have a dynamic and responsive social media plan in order to give our books the…
Getting into gear for the European Accessibility Act: Campus Event recap
Last week we were delighted to host our first Campus Event of 2025, with an online panel discussion entitled The Road to EU Accessibility Act…
The European Accessibility Act – an interview with Simon Mellins
Accessibility has been a frequent theme in publishing conversations for some years now, and this year will see accessibility become a legal requiremen…
Yep, Adobe do! New & Notable Features Coming to InDesign for Publishers
At the recent annual star-studded Adobe MAX conference, there was lots of talk and demos of the company’s truly amazing advancements in Generative AI and…
How to Generate ONIX Keywords with ChatGPT: Using AI in Your Publishing Workflow
At our recent event on practical tips for incorporating AI into your publishing workflow, Alison Coles, Data Manager & Programmer at Boydell & Brewer, shared…
Ten Book Marketing Questions Publishers Should Be Asking in 2024
This post was originally published on the Publishers Association website. It’s 2024, and the publishing landscape is evolving. Title schedules are getting busier; big books…
Using AI Tools to Supercharge Your Publishing Work(flows): Top tips from book industry pioneers
Artificial Intelligence has shifted from the sidelines to the forefront, reshaping industries like publishing seemingly overnight. From refining editorial processes to pioneering marketing strategies, AI…
Pressing Play on Ads Success: Using Dynamic Retargeting on Meta to Optimise Your Publishing and Education Campaigns
Understanding how to target the right audience for your Meta ad campaigns can be stressful and time-consuming. If you are relatively new to running ads…
Show Me the Money: Making a Business Case for Accessibility in Small and Large Publishing Organisations
As the European Accessibility Act (EAA) and similar legislation start to trickle in to wider awareness, staff at publishing houses are increasingly getting to business…
Confidence, Knowledge and Career Progression: Why You Should Apply to Join the Printing Charity’s 2024 Constellation of Rising Stars
Opportunities to boost your publishing career, especially early on in your journey, can be game-changing. The Printing Charity’s Sam Nelson, and 2023 Rising Star Award…
BookMachine Partners With The London Book Fair to Offer Bursary Tickets for 2024
For 2024, we’re working with The London Book Fair to provide 20 free of charge (FOC) bursary tickets to enable individuals from underrepresented groups in…
