Why publishers should be more data-driven
For Sales and Marketing teams in publishing, extracting information from your data is instrumental to understand how to serve your customers better. Creating a strategic…
Marketing and Publicity
Reader analytics for data-smart publishing
Success in publishing can seem like a lottery. In reality, publishing success is driven by specific elements that can be optimised, if properly measured and…
Using technology to grow the size of the book market
When you reach the end of a good book, you want to read another. This is a sentiment we hear readers express time and again.…
Abby Coften joins the BookMachine Agency Team
We’re so thrilled to announce the newest member of the BookMachine Team, Abby Coften, who will be stepping into the role of Head of Marketing…
Work smarter, not harder: how automation can help you reach influencers more efficiently
Can you remember when social media wasn’t a thing? Book marketing looked a whole lot different in those days. But since the rise of platforms…
Campaigns Executive [JOB POSTING]
Salary: £26k to £30k DOE Are you looking for your next step in publishing? Have you gained a strong experience and knowledge in marketing and/or PR…
A year of publishing dangerously: how a small independent publisher adapted to COVID19
In 2018 an agent and a publisher announced in the industry trade magazine, The Bookseller, that they were asking their ‘mid list female authors’, those…
Accessible publishing in action
When inclusion is a consideration from the start, accessibility can become an organic part of a workflow. It can mean increased efficiency and a superior…
Best of both worlds: Creating a combination career as a publicist and writer
The first steps in a career as a publicist I like control – in all areas of my life – but especially when it comes…
How to promote a children’s book: a primer
Promoting children’s books can be challenging. Whilst they are one of the best-selling genres of books, there are so many out there that it can…
Diversity in Action: Interview with Leonie Annor-Owiredu
Following our interview with Jaheed Hussain, which sprang from a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Leonie…
Creating a community for creatives of colour: Interview with Jaheed Hussain, founder of Fuse
After reading a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Jaheed Hussain, who contributed to that piece,…
Wednesday Wisdom: Live interview with Millie Seaward (Dialogue Books)
Catch up with our inspiring discussion with Millie Seaward, Senior Publicity Manager at Dialogue Books (Little, Brown). Tune into the session to learn…
Just launched: The new virtual way to work as a team designed exclusively for publishing
Laura Summers runs BookMachine, our fast-growing global community and agency specialising in book publishing. Our mission is to provide publishing professionals with the knowledge, ideas…
Lessons from Netflix: How data-driven Marketing can help develop blockbuster books
Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…