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    • Explore
      • About
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production
        • Tech
      • BookMachine Editorial Board
    • Membership
    • Publishing Events
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      • CAMPUS Live
      • CAMPUS Video Courses
      • CAMPUS Power Hours
    • For Companies
      • BookMachine Agency
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    Marketing and Publicity

    PUBLICITY FOR AUTHORS  |  METADATA  |  TRADITIONAL MARKETING  |  COMMUNITY BUILDING  |  DIGITAL MARKETING  |  EVENTS  |  BRANDING  |  SOCIAL MEDIA

    Photograph of an open doorway

    Accessible publishing in action

    When inclusion is a consideration from the start, accessibility can become an organic part of a workflow. It can mean increased efficiency and a superior…

    Laura Brady February 1, 2021
    2 Comments
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    Best of both worlds: Creating a combination career as a publicist and writer

    The first steps in a career as a publicist I like control – in all areas of my life – but especially when it comes…

    Claire Maxwell December 14, 2020
    1 Comment
    Header image showing a pile of brightly coloured children's books

    How to promote a children’s book: a primer

    Promoting children’s books can be challenging. Whilst they are one of the best-selling genres of books, there are so many out there that it can…

    Chantelle Wadsworth December 7, 2020
    1 Comment
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    Diversity in Action: Interview with Leonie Annor-Owiredu

    Following our interview with Jaheed Hussain, which sprang from a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Leonie…

    Leonie Annor-Owiredu December 4, 2020
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    Creating a community for creatives of colour: Interview with Jaheed Hussain, founder of Fuse

    After reading a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Jaheed Hussain, who contributed to that piece,…

    Jaheed Hussain November 30, 2020

    Wednesday Wisdom: Live interview with Millie Seaward (Dialogue Books)

    Catch up with our inspiring discussion with Millie Seaward, Senior Publicity Manager at Dialogue Books (Little, Brown). Tune into the session to learn…
    BookMachine Staff November 27, 2020

    Just launched: The new virtual way to work as a team designed exclusively for publishing

    Laura Summers runs BookMachine, our fast-growing global community and agency specialising in book publishing. Our mission is to provide publishing professionals with the knowledge, ideas…

    Laura Summers November 9, 2020
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    Lessons from Netflix: How data-driven Marketing can help develop blockbuster books

    Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…

    Rik Ubhi September 28, 2020
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    Desperately Seeking Susan: How marketing’s pursuit of the ‘ideal consumer’ is bad for diversity and worse for business

    The Ideal Consumer Profile (ICP) has been a persistent and useful marketing mechanism: winnowing down the potential buyer into habits, demographics and needs that the…

    Rik Ubhi September 21, 2020
    1 Comment
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    Reviving backlist books you thought were dead

    In our second September blog post on the theme of Marketing and Communications, New York Times bestselling author Laurelin Paige shares her tips on how…

    Laurelin Paige September 14, 2020

    The Best BookBub Ads of 2019

    In 2019, thousands of authors and book marketers used BookBub Ads to promote books to BookBub’s millions of readers. To kick off BookMachine’s Marketing month, we…

    Carlyn Robertson September 7, 2020

    Wednesday Wisdom: Live interview with Wade Lucas (BookBub) and Nikky Ward (HoZ)

    Tune into the replay of our conversation with Wade Lucas, Account Manager at BookBub, and Nikky Ward, Digital Sales Manager at Head of Zeus. During th…
    BookMachine Staff August 12, 2020

    Wednesday Wisdom: Live interview with Kat McKenna (Freelance Marketing)

    Get comfy and catch up with our chat with Kat McKenna, Freelance Marketing & Brand Consultant at Kat McKenna Marketing. During our 30-minute conve…
    BookMachine Staff August 11, 2020
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    Online book festivals come of age

    If we could have a pound for every time someone has commented on how prophetic we were in launching our virtual book festival venue back…

    Gwyn GB July 20, 2020
    Photo showing a Macbook with a Zoom meeting taking place, and a coffee cup on a desk. Photo by Chris Montgomery on Unsplash

    How to make workshops work in an online environment

    Workshops changed as work shifted online due to COVID19. Instead of people sitting together in a room, virtual workshops have dispersed participants, each sitting alone…

    Penny Pullan July 13, 2020
    1 Comment
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    Mar 03

    Wednesday Wisdom: Live Interview with Tig Wallace (Hachette Children’s)

    3 March @ 1:00 pm - 1:30 pm GMT

    View More…

    Blog Topics

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    Marketing & Publicity

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    • February book news

      BookMachine’s February Book News

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      Welcome to the stage: BookMachine’s first…

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      Accessibility: Requirement or Opportunity?

    • Wednesday Wisdom: How Cambridge University Press…

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