Accessible publishing in action
When inclusion is a consideration from the start, accessibility can become an organic part of a workflow. It can mean increased efficiency and a superior…
When inclusion is a consideration from the start, accessibility can become an organic part of a workflow. It can mean increased efficiency and a superior…
The first steps in a career as a publicist I like control – in all areas of my life – but especially when it comes…
Promoting children’s books can be challenging. Whilst they are one of the best-selling genres of books, there are so many out there that it can…
Following our interview with Jaheed Hussain, which sprang from a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Leonie…
After reading a recent article in DesignWeek, entitled ‘Can the design industry’s diversity problem be fixed?’, we approached Jaheed Hussain, who contributed to that piece,…
Laura Summers runs BookMachine, our fast-growing global community and agency specialising in book publishing. Our mission is to provide publishing professionals with the knowledge, ideas…
Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…
The Ideal Consumer Profile (ICP) has been a persistent and useful marketing mechanism: winnowing down the potential buyer into habits, demographics and needs that the…
In our second September blog post on the theme of Marketing and Communications, New York Times bestselling author Laurelin Paige shares her tips on how…
In 2019, thousands of authors and book marketers used BookBub Ads to promote books to BookBub’s millions of readers. To kick off BookMachine’s Marketing month, we…
If we could have a pound for every time someone has commented on how prophetic we were in launching our virtual book festival venue back…
Workshops changed as work shifted online due to COVID19. Instead of people sitting together in a room, virtual workshops have dispersed participants, each sitting alone…
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