Lessons from Netflix: How data-driven Marketing can help develop blockbuster books
Looking back from this era of lockdown binge-watching and couchification, it is easy to forget that there existed a time when streaming behemoth Netflix didn’t…
Marketing and Publicity
Desperately Seeking Susan: How marketing’s pursuit of the ‘ideal consumer’ is bad for diversity and worse for business
The Ideal Consumer Profile (ICP) has been a persistent and useful marketing mechanism: winnowing down the potential buyer into habits, demographics and needs that the…
Reviving backlist books you thought were dead
In our second September blog post on the theme of Marketing and Communications, New York Times bestselling author Laurelin Paige shares her tips on how…
The Best BookBub Ads of 2019
In 2019, thousands of authors and book marketers used BookBub Ads to promote books to BookBub’s millions of readers. To kick off BookMachine’s Marketing month, we…
Wednesday Wisdom: Live interview with Wade Lucas (BookBub) and Nikky Ward (HoZ)
Tune into the replay of our conversation with Wade Lucas, Account Manager at BookBub, and Nikky Ward, Digital Sales Manager at Head of Zeus. During&he…
Wednesday Wisdom: Live interview with Kat McKenna (Freelance Marketing)
Get comfy and catch up with our chat with Kat McKenna, Freelance Marketing & Brand Consultant at Kat McKenna Marketing. During our 30-minute conve…
Online book festivals come of age
If we could have a pound for every time someone has commented on how prophetic we were in launching our virtual book festival venue back…
How to make workshops work in an online environment
Workshops changed as work shifted online due to COVID19. Instead of people sitting together in a room, virtual workshops have dispersed participants, each sitting alone…
Online marketing case study: Singing Dragon’s Virtual Yoga Summit
Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…
What’s the point of a blog tour?
Claire Maxwell is a freelance publicist, former journalist and a member of the BookMachine Marketing agency. She’s worked in the communications department of various publishing companies…
The making of Greta and the Giants: going green in the children’s book industry
When the incredible text of Greta and the Giants landed on our desks, we knew that it wasn’t just an opportunity to publish a great…
Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again
Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…