Wednesday Wisdom: Live interview with Kat McKenna (Freelance Marketing)
Live interview with Kat McKenna, Freelance Marketing & Brand Consultant at Kat McKenna Marketing. Tune into our brief and inspiring half-hour discussion with Kat at…
Marketing and Publicity
Online book festivals come of age
If we could have a pound for every time someone has commented on how prophetic we were in launching our virtual book festival venue back…
How to make workshops work in an online environment
Workshops changed as work shifted online due to COVID19. Instead of people sitting together in a room, virtual workshops have dispersed participants, each sitting alone…
Online marketing case study: Singing Dragon’s Virtual Yoga Summit
Vera Sugar is a marketing executive at Singing Dragon (an imprint of Jessica Kingsley Publishers), publishers of authoritative books on complementary health, yoga and yoga…
What’s the point of a blog tour?
Claire Maxwell is a freelance publicist, former journalist and a member of the BookMachine Marketing agency. She’s worked in the communications department of various publishing companies…
The making of Greta and the Giants: going green in the children’s book industry
When the incredible text of Greta and the Giants landed on our desks, we knew that it wasn’t just an opportunity to publish a great…
Season of pumpkins, ghosts and… books? How Orentober made autumn bookish again
Karen Sullivan is the founder of the independent publisher Orenda Books (and Orentober!). Karen moved to the UK from Canada at the age of 21 and worked…
If they search, they shall find… Amazon SEO hacks
Amazon has eclipsed Google and is now the # 1 destination for product search. With few shoppers looking beyond the 1st page of Amazon’s search…
The First Step Towards a Metadata Strategy
For a popular topic in the industry today, metadata is easily misunderstood. I believe that is because everyone has their own subtly different definition of…
Hatching a brand-new bookshop: interview with Pigeon Books
Melissa J. Davies describes the origin story of Pigeon Books, currently Southsea’s tiniest bookshop. It’s a pop-up shop at the moment, and hopes to have…
Facebook Advertising: the small publisher’s secret weapon
Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6…
Event report: BookMachine Unplugged 2019 – Talking Marcomms
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money.…