Why publishers need to be on TikTok – and how to get started
The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…
Marketing and Publicity
[JOB POSTING] Marketing and Design Assistant (Kickstart)
BookMachine Part-time, 25 hours a week Salary: National Living Wage (London Living wage if you are London-based) Apply by: Monday 21st February, 2021 If you…
Top 5 Marketing Trends for 2022
The last two years have shown just how quickly businesses can adapt to changes. Digital transformation was the top priority for businesses to maintain engagement…
Right brain vs. left brain: a designer’s daily dexterity
Right brain vs. left brain – which one are you? In this article, the BookMachine Editorial Board member for Design, Linda Secondari, gives insights into how…
Editor [JOB POSTING]
Black & White Publishing Location: Nautical House, Commercial Street, Edinburgh. With flexible home working up to three days per week. Applications are considered on a rolling…
Press Officer, Part Time [JOB POSTING]
Black & White Publishing Press Officer (part-time, 22.5 hours/week) Reports to: Publishing Director Location: Nautical House, Commercial Street, Edinburgh. With flexible home working (one day per week)…
Book Influencer Secrets event: The top takeaways you need to know
We had a fantastic time at our recent event, Book Influencer Secrets: Maximising your social campaign reach, sponsored by the BookMachine Creative Agency. A big…
Six new video courses launch for CAMPUS members
Six brand new BookMachine CAMPUS video courses are available for +CAMPUS members to start dipping into to upskill, reskill or learn new skills. BookMachine CAMPUS is our growing…
The top publishing marketing trends from the pandemic that are here to stay
Veronica Ferrari is an editorial and publishing consultant, a social media analyst and a writer. She has a background in Communications, Journalism and Publishing and…
Wednesday Wisdom: Discover, market and sell with Edelweiss
Catch up with our Wednesday Wisdom Q&A with Ruth Bradstreet, Managing Director, Europe at Edelweiss, and Laura Willis, Marketing Director at Hardi…
Three Amazon SEO tips to boost your book sales
With 44% of product searches starting on Amazon, Amazon SEO should be high priority on any book marketer’s to-do list. When it comes to promoting…
Design-led marketing in the pursuit of ‘feel’
Samar Habib is the founder and Director of Ascetic Studios Ltd. and Senior Multimedia Designer at Simon & Schuster UK. He has been working on…
Wednesday Wisdom: How marketing happens at Springer Nature
Tune into the replay of our Wednesday Wisdom Q&A session with Mithu Lucraft, Director of Content Marketing Strategy at Springer Nature. Find out…
Crisis, what crisis? How to cope with a PR storm in publishing
Claire Maxwell is a freelance book publicist and writer. She has worked for publishers like Canongate Books, Icon Books, Quarto, Hodder & Stoughton and Indigo…
BookMachine is moving to London’s new creative hub
We have big news! Along with other publishing businesses Novellic and LoveReading, we are soon to be moving into London’s brand new Design District – the site…