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    • About
    • Explore
      • BookMachine App
      • BookMachine Blog
        • Audio
        • Business
        • Design
        • Editorial
        • Marketing and Publicity
        • Production & Operations
        • Tech
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      • CAMPUS Video Courses
      • Try a free CAMPUS Course
    • Creative Agency
      • What we do
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        • Book Publishing: Leading the Way
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    Marketing and Publicity

    PUBLICITY FOR AUTHORS  |  METADATA  |  TRADITIONAL MARKETING  |  COMMUNITY BUILDING  |  DIGITAL MARKETING  |  EVENTS  |  BRANDING  |  SOCIAL MEDIA

    Banner labelled 'marketing', with a photo of six gold-coloured trophies on a yellow background, with glitter spilling out of them

    Keep your eyes on the prize

    Book prizes have been receiving lots of scrutiny recently, with high-profile prizes such as the Costa Book Awards losing sponsorship and having to cease or…

    Steve Bohme August 10, 2022
    0 Comments

    Creating a marketing strategy with impact: the award-winning Open Water campaign

    At the 2022 British Book Awards, Alexia Thomaidis and Zoe Coxon of Penguin General took the crown for Marketing Strategy of the Year, for their…

    Alexia Thomaidis and Zoe Coxon July 25, 2022
    0 Comments

    Meeting sustainability goals: how digital tools can make publishing greener

    Book people believe in the potential of books to make the world a better place and, at Edelweiss, we are definitely book people. We are…

    Gabriella Costa July 4, 2022

    The bookselling power of TikTok

    The impact of TikTok has been a major development in the book industry over the past couple of years and a frequent feature in recent…

    Jaclyn Swope June 27, 2022

    Six brand-new publishing skills courses launch today!

    It’s one of our favourite times of the year here at BookMachine – when our members can tap into a brand-new batch of video skills…

    BookMachine Staff May 3, 2022

    Taking the stress out of sales materials with Edelweiss Designer

    There are two million books that are published in the world every year – ever wonder how book buyers choose what goes on the shelf?…

    Joanie Borders April 11, 2022

    5 things we learned in March on Wednesday Wisdom

    We’ve had some amazing Wednesday Wisdom sessions in March, and we’re here to bring you our Top Five Takeaways from sessions with Áine Ryan at…

    BookMachine Staff March 28, 2022

    Meet the newest member of the BookMachine team!

    It’s an exciting week here at BookMachine, as Connie Baxter-Mulvenna, a recent English Literature graduate of Trinity College Dublin, has just joined us as our…

    BookMachine Staff March 15, 2022
    2 Comments

    Wednesday Wisdom: Reaching new, international markets with Edelweiss

    Catch the replay of our Q&A with Ruth Bradstreet (Managing Director, Europe at Edelweiss) and Emily Cook, Co-Founder of Cursor Literary. Find ou…
    BookMachine Staff March 11, 2022

    Wednesday Wisdom: Connected by Autism, accessible events and stand-out marketing

    Tune into the replay of our inspiring chat with Áine Ryan, Marketing Manager at John Murray Press. During the discussion, find out more about Áine…
    BookMachine Staff March 9, 2022
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    Reach a new audience with music streaming services

    Zebralution is a leading digital distributor of audio content, fiercely independent and ardently supportive of independent labels and publishers. We earned our stripes in the…

    Rebecca Souster March 7, 2022

    Why publishers need to be on TikTok – and how to get started

    The publishing industry has a long history of adaptating to changing technologies, but I think it’s fair to say that we’re not always the quickest…

    Abbie Headon January 17, 2022
    4 Comments

    Top 5 Marketing Trends for 2022

    The last two years have shown just how quickly businesses can adapt to changes. Digital transformation was the top priority for businesses to maintain engagement…

    BookMachine Staff December 21, 2021
    1 Comment

    Right brain vs. left brain: a designer’s daily dexterity

    Right brain vs. left brain – which one are you? In this article, the BookMachine Editorial Board member for Design, Linda Secondari, gives insights into how…

    Linda Secondari November 22, 2021

    Talking Design (BookMachine Unplugged 2021)

    Print book versus digital thumbnail: What are we designing for? Publishers have grappled for decades with adapting print designs for a digital environ…
    BookMachine Staff November 10, 2021
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    Marketing & Publicity

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      Keep your eyes on the prize

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