Wednesday Wisdom: How marketing happens at Springer Nature
Tune into the replay of our Wednesday Wisdom Q&A session with Mithu Lucraft, Director of Content Marketing Strategy at Springer Nature. Find out…
Marketing and Publicity
Crisis, what crisis? How to cope with a PR storm in publishing
Claire Maxwell is a freelance book publicist and writer. She has worked for publishers like Canongate Books, Icon Books, Quarto, Hodder & Stoughton and Indigo…
BookMachine is moving to London’s new creative hub
We have big news! Along with other publishing businesses Novellic and LoveReading, we are soon to be moving into London’s brand new Design District – the site…
Not just for kids: What publishers need to know about books, aesthetics and TikTok
Publishing professionals, especially those involved in the marketing and distribution of new titles, are aware of the importance of social media. However, the social media…
Peter McCarthy joins the BookMachine Editorial Board for 2022
We’re pleased to announce that, from 2022, Peter McCarthy, Director of Consumer Insights at Ingram Content Group, will be joining the BookMachine Editorial Board to…
Five SEO Top Tips to improve your online presence
Whether you’re trying to improve your online discoverability through search engines or you want to improve your organic social campaign reach, there are a number…
My experience as a BookMachine Kickstarter
I joined BookMachine at the beginning of July as the Marketing and Design Assistant with the aim to gain experience working within the publishing community,…
Join the Summer of CAMPUS!
With lots of people in publishing winding down for the summer months here in the Northern Hemisphere – some taking annual leave or logging off…
Six strategies to succeed in your educator social media marketing
Social media marketing is an essential marketing tool for edtech companies and education publishers. On Twitter, out of the half billion tweets that are posted…
Four Top Instagram Tips for Children’s Book Marketers
The Facebook and Instagram algorithms are ever-changing, presenting a real challenge for anyone working in marketing and charged with managing social media. For publishers it…
Four secrets to Instagram success for your next Fiction campaign
Marketing books has never been more competitive nor most cost-efficient. With a plethora of social media platforms at your disposal, publishers have an opportunity to…
Five ways to create authentic thought leadership content for your next Non-Fiction campaign
According to a recent survey, reading is on the rise*. With so many societal changes over the last 12 months, people are looking for books…
Why publishers should be more data-driven
For Sales and Marketing teams in publishing, extracting information from your data is instrumental to understand how to serve your customers better. Creating a strategic…
Reader analytics for data-smart publishing
Success in publishing can seem like a lottery. In reality, publishing success is driven by specific elements that can be optimised, if properly measured and…
Using technology to grow the size of the book market
When you reach the end of a good book, you want to read another. This is a sentiment we hear readers express time and again.…