Monday’s FutureBook Live conference, hosted by The Bookseller, felt deeply grounded in realistic, achievable innovations; actions we can embed in our daily lives to bring about real change.

The focus of the day was less about VR headsets and more about changing the ways we think: questions such as how we interpret our marketing data, who we welcome into our industry and where we go to meet our readers. Maybe the most important innovations we make today are grounded in the way we approach our vocation as publishers. If we want to build a better world, we need to do more than simply introduce a new types of technology: we need to develop an innovative mindset that looks at all aspects of our work. As FutureBook’s Molly Flatt said in her introduction, what we do as publishers matters.