BookMachine - We love your books

Amazon Advertising: 5 tips to get the best results

Written by Kaz Harrison on April 25, 2019. Posted in Digital Marketing, Marketing and publicity, Metadata. Leave a Comment

BookMachine Works is the marketing agency arm of BookMachine. We are regularly asked by publishers how to get the best results from Amazon Advertising. Kaz Harrison, digital sales specialist, shares 5 tips for getting the best results.

Amazon Advertising Console, or AMS as it has affectionately become known thanks to its previous moniker Amazon Marketing Services, is a powerful tool in the digital marketing mix, especially given its high conversion rates. No surprise when it is targeting readers on a platform where they are most likely already browsing for books. Whilst Amazon may have been on the slow side to improve the user interface and reporting functions over the years, the competition on the platform has surged.

How to begin coding for free (or nearly free) in a few minutes each day

Written by Anna Cunnane on April 10, 2019. Posted in Coding and other skills, Tech. Leave a Comment

This is a guest post by Anna Cunnane. Anna is Systems and Data Manager at Abrams & Chronicle Books. Anna was winner of the Trailblazer Awards 2018, she is part of BookMachine Team Unplugged and was Chair of the Society of Young Publishers (2015-16).

Public speaking for introverts: tips from someone who understands

Written by Abbie Headon on April 5, 2019. Posted in Articles. Leave a Comment

This article is a little different from the pieces I usually write or commission for BookMachine, but I think the topic of public speaking deserves a place here because most of us in this industry need to do it from time to time. Whether it’s making a presentation at an in-house meeting, or speaking at a conference in front of 400 people, it’s always scary – but it’s worth doing if we want our ideas to be heard.

Commissioning: The insider’s guide to building strong lists

Written by admin on April 5, 2019. Posted in Commissioning, Editorial. Leave a Comment

Bookmachine Unplugged: Talking Editorial, 3 April 2019

Acquiring books for six-sum figures, huge advances and bidding fights for undisclosed sums of money do not usually represent publishing as a whole. These types of headlines are actually worlds away from much of the industry. So how do commissioning editors build their successful, strong, balanced lists? Many stimulating insights and tips were shared with a very attentive audience at the second Bookmachine Unplugged event of 2019, a galvanizing talk with a Q & A session on the topic of commissioning.

Announcing BookMachine meets…

Written by Laura Summers on April 4, 2019. Posted in Articles, Business, Editorial, Marketing and publicity. Leave a Comment

Today BookMachine launches BookMachine meets…, a brand new event series designed to explore the strategies of some of the top publishing houses, in order to find out what makes them unique and successful.

Minimum Viable Metadata

Written by Ian Synge on April 3, 2019. Posted in Business, Strategy. Leave a Comment

“The cure to information overload is more information,” David Weinberger once observed.

A co-author of The Cluetrain Manifesto, a highly influential treatise from 1999 on the ways that the Internet has changed markets and marketing, Weinberger holds a doctorate in philosophy, has taught at university, and was a comic strip gag writer. What he has to say will often sound profound and preposterous all at once.

Publishing with ethical credentials

Written by Alison Smith on April 1, 2019. Posted in Business. Leave a Comment

Eco-friendly Tote Bags have been making a come-back at publishing conferences. The latest module on our Publishing MA course explores the reason behind this phenomena.

The course will cover:

An overview of the publishing courses on offer
A history of the origins of the Tote Bag
The Tote Bag supply chain

For more details email Alison Smith.

Inclusive publishing in practice: interview with Truth & Tails

Written by Phoebe Kirk on March 29, 2019. Posted in Art, illustration and picture research, Design. Leave a Comment

Phoebe Kirk is the co-founder of Truth & Tails, and also creates illustrative work at Phoebe Kirk Illustration: www.phoebekirk.co.uk.

Creating Audiobooks: An Overview of the Production Process

Written by Arran Dutton on March 29, 2019. Posted in Audio, Audiobooks. Leave a Comment

Based in Somerset, Audio Factory is an audiobook production company commissioned by independent authors and publishers in the UK, North America and Australia to create audio versions of their titles in collaboration with a team of narrators they work with on a regular basis. Audio Factory’s co-founder and in-house producer, Arran Dutton, works as a project manager across all audiobook productions and liaises directly with title rights holders throughout the process.

Scholarly Publishing Through the Brexit Lens

Written by Christopher Kenneally on March 27, 2019. Posted in Business, Strategy. Leave a Comment

However, whenever and possibly even if ever, those were questions confronting Parliament throughout the week of London Book Fair, as the United Kingdom moved ever closer to March 29^th, 2019, the then-scheduled date for Brexit, when the country was set to exit from membership in the European Union.

What is blockchain and how can publishers benefit from it?

Written by Anna Cunnane on March 25, 2019. Posted in Articles, Coding and other skills, New technologies, Tech.

Anna Cunnane is Systems and Data Manager for Abrams & Chronicle Books where she specialises in metadata. She was a London Book Fair Trailblazer Award Winner in 2018 and is a member of BookMachine Team Unplugged. Anna is interested in publishing and technology and is currently learning javascript. Anna first had this published on the Geethik blog.

The second coming of ebooks

Written by Ken Jones on March 22, 2019. Posted in Production.

I came away from The London Book Fair 2019 with a resounding feeling of hope (along with the usual sleep deprivation, sore throat and body odour).

Digital publishing as a whole and ebooks in general seem to be gaining momentum for a revival, a renaissance. A second coming.

Senior Digital Marketing Executive [JOB POSTING]

Written by BookMachine on March 22, 2019. Posted in Digital Marketing, Marketing and publicity.

The largest UK Christian Publisher, SPCK, is recruiting a Senior Digital Marketing Executive to join their fast-paced, forward-thinking marketing team working across all the company’s imprints.

Based in their Central London office, the right candidate will have excellent digital communications skills and an awareness of UK church culture.

Winning Non-Fiction Marketing campaign – Becoming: an interview

Written by Ameila Fairney on March 21, 2019. Posted in Branding, Marketing and publicity, Traditional Marketing.

Amelia Fairney is General Communications Director at Penguin Random house UK. Last month her team won the Book Marketing Society award for Non-Fiction campaign for Michelle Obama’s memoir, Becoming. We wanted to find out a little bit more about the reasons for the success of this campaign.

The Real State of Diversity and Inclusion in Publishing

Written by Nancy Roberts on March 15, 2019. Posted in Business, Diversity.

Nancy Roberts is an experienced entrepreneur and a domain expert in diversity and inclusion. She is the founder of Umbrella, using AI and data analytics for diversity and inclusion. She is also a highly skilled leader with 20 years of experience including at board level. She has a BA, two MAs, and a PhD in Postcolonial Feminist Theory, and is currently an Exec MBA student at Cranfield University.

Love Publishing? Be part of it.

BookMachine is a network and event series for the people who make publishing happen.

Join us

PLUG IN TO A THRIVING COMMUNITY

BookMachine Unplugged 2019

Unplugged 2019 Sponsors

Up next

Share this:

Share this:

Share this:

Bookmachine Unplugged: Talking Editorial, 3 April 2019

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

Share this:

2019 Partners, Sponsors & Supporters

Typefi

Supadu

The Publishing Training Centre

London Book Fair

Frankfurt Book Fair

emc design

Get the latest news and event info straight to your inbox

Help

Agency

Account

Cookies

Love Publishing?
Be part of it.