After a sell-out 2018 series, BookMachine Unplugged is back in 2019 and ready to inspire you with real insights into what is working in publishing right now. There will be 6 events this year, all included in your BookMachine Membership. Each will zoom in on a vital area of the publishing industry and feature 3 expert speakers taking to the stage.
Meet publishers, editors, marketeers, designers, techies and more - all in a strictly social and informal setting.
Anne Trubek is the founder of Belt Publishing, a small press focused on quality non-fiction about the Rust Belt and Midwest. Her Notes from a Small Press newsletter is packed with useful insights into the publishing process, and this recent edition about assessing whether a book idea has commercial potential is as relevant to acquiring editors as to aspiring authors.
Did you know the amount of time we spend on social media platforms each day has increased by a whopping 58% in the last 6 years? The average Gen Z user now dedicates 3 hours a day to scrolling his or her newsfeed.* With over 3 billion people (42% of the global population) on social media, it is no surprise that advertising on these platforms is an extremely effective route to reach consumers for small to large brands alike.
Creativity is key to a great marketing campaign, and when funds are limited it’s vital to come up with innovative ways to maximise your money. On 3rd July, BookMachine assembled a panel of amazing publicity and marketing experts to discuss their experience of working with smaller budgets and creating incredible and effective campaigns. Julia Garvey is an independent marketer working within publishing and EdTech, Mindy Gibbins-Klein is the co-founder of Panoma Press, Lauren Ace is the Brand Director for Little Tiger and Stripes Books, and Amy Winchester is Head of Publicity at Unbound.
Did you ever read a book that inspired a lifelong love of reading, propelled you into a new career or opened your eyes to a life-changing direction? Finally someone understands me. The written word is powerful and it’s for everyone. If you use your local library, it’s also free. Yet access to it and time to savour it feels trickier than ever.
Eliza Kavanagh is Communications Manager at the Publishers Association and has managed the Love Audio campaign since its inception in 2017. Love Audio Week is an initiative of the Publishers Association’s Audio Publishers Group.
In the three years that the Publishers Association has run this campaign on behalf of our Audio Publishers Group, the hashtag #LoveAudio has grown from a modest reach of 5 million over the course of Love Audio Week to this year reaching 26 million – an increase of 420%.
Whatever else 2019 is offering us, one thing is certain: this is a great era for small-but-powerful publishing startups. In this interview, we meet Colin Steven, the founder of new independent publishing house Velocity Press.
Ah, to be a new editor, full of the conviction that your role, your duty, is to restore order to linguistic chaos. With a meticulous adherence to grammatical rules and your company’s house style, you set out to ensure clear communication, and perhaps even ‘good writing’. You can’t wait to set upon the untidy manuscripts that come across your desk.
Hachette UK were busy celebrating #LoveAudio Week last week, with colleagues and authors across the business joining in the industry-wide initiative. Jen, Laura and Ellie represented Hachette UK as part of the Love Audio Working Group with the Publisher’s Association, and are here to tell us their favourite things from this year.
We spoke with Debbie Williams, Director and Associate Professor of Publishing at the University of Central Lancashire on their new module entirely dedicated to audio publishing. Why was an audio module necessary and what could students expect to learn on the module? We got in touch to find out more.
Harry Graham is a Marketing Executive at Supadü, who are experts in web build, eCommerce, site search and data management for publishers.
Managing our metadata used to be so simple. Nowadays, metadata management for publishers has become a highly complex process. It is all about digital discoverability now – how we get found, how we stand out.
This is where metadata enrichment comes in. In this article, we discuss how improving and widening the quality of your metadata can lead to success in discoverability, Google rankings, data manageability and more…
BookMachine members have enjoyed a series of ‘BookMachine Unplugged’ events in 2018 and 2019, in which panels of experts give their views on key publishing areas such as tech, production, editorial and marketing, but last week we were treated to the first in a new series of events entitled ‘BookMachine Meets…’. The aim of these events is to showcase the skills and experience of one particular publisher, and on 30 May 2019 we gathered at Hachette HQ in London for the first in the series, to meet Jessica Kingsley Publishers and learn some of the secrets of their success.
An Assistant Editorial Project Manager is required to manage the book production process – from manuscript through editorial and design/typesetting stages to printed book – of allocated titles to schedule and to whitefox standards for both fiction and non-fiction titles.
This is an exciting opportunity for a senior children’s marketer to develop their leadership qualities and shape strategies to directly drive sales growth.
Legend Business is an imprint within the Legend Times Group focussed on business and inspirational non-fiction titles and the University of Buckingham Press, recently acquired by Legend Times, publishes a range of trade and academic titles plus a collection of academic journals.
Paraphrasing the famous Chinese curse, may we not live in interesting – that is, difficult and uncertain – times. Unfortunately, though, those are exactly the times we are facing at the moment. Thankfully, people who work in the publishing industry are among the many who strive to add a positive influence to this battered world and planet, but nevertheless, we can and must do better on several fronts.
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