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February 2019
BookMachine Unplugged 2019: Talking Production
As well as the obvious ethical and now legal requirements to make sure our books, ebooks and content is accessible there are also sound business reasons. Yet why are so many publishers still not achieving fully accessible products? Our panel will examine the standards, legislation and technical issues that companies of all size face. They will provide straightforward answers to what you need to do to be accessible as well as why and how you can make it happen.
Find out more »April 2019
BookMachine Unplugged 2019: Talking Editorial
Commissioning is traditionally laden in mystery, represented by six-figure deals announced in the trade press, or laced with cocktails at The Ivy. But that’s not really how it works for most of the industry. What do commissioning editors do to build strong lists and how can you use these insights to find the best books for yours? Three speakers from digital-first publishing, independent publishing and trend-led publishing will demystify how they develop a balanced and successful programme.
Find out more »May 2019
BookMachine Unplugged 2019: Talking Tech
Publishing has a problem with tech. Everyone is talking about it and many want to learn to code, but if you don't know what you don't know, you can't do it, right? Well, we're here to help.
A panel of tech champions will explain exactly what different terms are and how you can get started with them.
July 2019
BookMachine Unplugged 2019: Talking Marcomms
The majority of marketing and publicity departments work on very modest budgets. And while there are plenty of inspiring marketing and publicity campaigns that deliver great results, how many of them can you realistically expect to deliver? Even the ones that purport to be “low cost” are often not.
Our panel of experienced publicists and marketers will talk through three case studies of genuinely small or non-existent budgets. Each practical example will show how you can harness the latest techniques to boost the profile and sales of the books you publish, but without costing a fortune.
Find out more »September 2019
BookMachine Unplugged 2019: Talking Audio
Audio isn’t just about one format of a publishing programme. It has the potential enhance your list as well as the publishing industry as a whole. It’s not just about a product revenue stream. Audio can boost marketing and publicity, enhance an author’s relationship with their readers, and encourage more people to listen then read. Join our panel of passionate audio publishers for an insightful look at how far audio publishing can take your business in 2019.
Find out more »November 2019
BookMachine Unplugged 2019: Talking Design
Designers as creative thinkers are powerful problem solvers. But traditionally, colleagues in finance, editorial, sales or marketing are promoted to the top publishing jobs. What is lost without the transformative effect design thinking can add to strategy and leadership? How can design thinking enhance management decisions? What can publishing learn from our own and other sectors' creative leaders?
Join our panel for an intriguing discussion on how design thinking can transform a business. Hear from an organisational behaviour expert on the theory, as well as a Creative-turned-board-member on the practice. And get inspired by the insights from a Creative Director who will show how design thinking really does make a huge difference.
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