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May 2019
Understanding InDesign: Marketing & Creatives
Transform your career with this one-day hands-on practical course which will guide you through designing, creating and editing flyers, leaflets, posters and other sales and marketing materials in Adobe InDesign. There is no prior experience of InDesign assumed.
The professional techniques taught during the day also serve as an ideal introduction to confidently working with book files.
Find out more »BookMachine Unplugged 2019: Talking Tech
Publishing has a problem with tech. Everyone is talking about it and many want to learn to code, but if you don't know what you don't know, you can't do it, right? Well, we're here to help.
A panel of tech champions will explain exactly what different terms are and how you can get started with them.
Understanding eBooks: Presentation & Workshop
Do you want to be an ebook expert? Do you want to thoroughly understand the market? Plus have the practical skills to code your own books? Join industry expert Ken Jones for this two-part one-day course.
In the morning session Ken will present an overview of the ebook market today, giving you insights into which formats work on which devices; and making sure you are up-to-speed on the latest debates around DRM. The afternoon session will be a hands-on course for coding ebooks.
Find out more »BookMachine Meets Jessica Kingsley Publishers
BookMachine meets... is a brand new event series from BookMachine, aimed at offering real insight into how different publishing houses operate. At each event the panel of in-house experts will explain the fundamentals of their business and the secrets to their market success.
First up, BookMachine meets Jessica Kingsley Publishers at Carmelite House on Thursday 30th May.
Find out more »July 2019
BookMachine Unplugged 2019: Talking Marcomms
The majority of marketing and publicity departments work on very modest budgets. And while there are plenty of inspiring marketing and publicity campaigns that deliver great results, how many of them can you realistically expect to deliver? Even the ones that purport to be “low cost” are often not.
Our panel of experienced publicists and marketers will talk through three case studies of genuinely small or non-existent budgets. Each practical example will show how you can harness the latest techniques to boost the profile and sales of the books you publish, but without costing a fortune.
Find out more »Understanding Facebook: Ads training for Publishers
BookMachine Works is running two training sessions for publishing professionals who need a deeper Understanding of Facebook Ads, either for managing a team/agency; or for setting up your own campaigns.
If you are familiar with Facebook, but lack confidence or understanding when it comes to running paid-for ads, then this is the course for you.
Find out more »September 2019
BookMachine Unplugged 2019: Talking Audio
Audio isn’t just about one format of a publishing programme. It has the potential enhance your list as well as the publishing industry as a whole. It’s not just about a product revenue stream. Audio can boost marketing and publicity, enhance an author’s relationship with their readers, and encourage more people to listen then read. Join our panel of passionate audio publishers for an insightful look at how far audio publishing can take your business in 2019.
Find out more »November 2019
BookMachine Unplugged 2019: Talking Design
Designers as creative thinkers are powerful problem solvers. But traditionally, colleagues in finance, editorial, sales or marketing are promoted to the top publishing jobs. What is lost without the transformative effect design thinking can add to strategy and leadership? How can design thinking enhance management decisions? What can publishing learn from our own and other sectors' creative leaders?
Join our panel for an intriguing discussion on how design thinking can transform a business. Hear from an organisational behaviour expert on the theory, as well as a Creative-turned-board-member on the practice. And get inspired by the insights from a Creative Director who will show how design thinking really does make a huge difference.
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