Join us on Thursday 5th October from 4:00 – 4:30pm BST / 11:00 – 11:30am ET as we speak with Linda Secondari, Design Principal of Studiolo Secondari and Deborah S. Bosley, Ph.D., Founder and Principal at The Plain Language Group, LLC, about the importance of plain language and ‘skimmable’ design in publishing.

We are all familiar with governmental requirements for plain language and accessible design online. These requirements, coupled with the ever-decreasing attention span of the average reader due to the influence of social media, create a perfect storm of conditions that will influence the expectations of readers going forward. These issues necessitate that publishers adapt their content to be easily understandable and engaging. The goal of this briefing is to identify how publishers can use plain language and effective design as essential tools to maintain the relevance and the likelihood their content will be read.

Who is this event for? This will be a great session for:

• Academic Publishers
• General Publishers
• Marketing teams
• Editors
• Authors
• Copywriters
• Designers

This is an online event. Register in advance to receive your Zoom link to watch the live discussion. Closed captioning will be enabled. We hope to see you there!

About the BookMachine Briefing

The BookMachine Briefings are short, intriguing and insightful deep dives into emerging trends and need-to-know topics across the publishing landscape. Designed for publishing professionals from all corners of the industry, these in-conversation sessions provide you with a quick burst of knowledge to apply to your day-to-day role.

BookMachine members can access the library of all of our Briefings – as well as the full video archives of industry insight from expert speakers across our previous range of events. Join the BookMachine Community.

About Deborah

Deborah S. Bosley, Ph.D., is the Founder and Principal at The Plain Language Group, LLC. A long-time believer that good writing is good business, she has spent the past 20 years helping Fortune 100/500 companies, universities, and government agencies create content that is easy for people to understand and use. She has published three books and dozens of articles on clear communication. Deborah also has been interviewed by Time, the Atlantic, The Wall Street Journal, Entrepreneur, and other publications. She also is a Professor Emerita of English (Technical Communication) from UNC Charlotte, where she taught for 25 years and won two academic articles of the year from academic organizations.

About Linda

Linda Secondari is the Principal and Creative Director of Studiolo Secondari, a design firm in NYC focusing on Book development and Digital Communications. Linda is an award-winning Creative Director and Design Strategist who integrates Design Thinking with critical business experience to develop creative solutions to business problems from workflow to product development. Before establishing Studiolo, Linda was Creative Director for the Global Academic Business at Oxford University Press. She managed an international design team of 40 Designers and Art Directors split between the Oxford, New York, Toronto, and Delhi offices with a yearly output of 3,000+ titles.