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BookMachine Briefing with John Rubin – CEO and Founder, Edelweiss Above the Treeline Inc.
8 March, 2023 @ 1:00 pm - 1:30 pm GMT
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BookMachine Briefing with John Rubin, CEO and Founder, Edelweiss Above the Treeline Inc.
In these tough times of tight consumer budgets, print and paper costs, and supply chain interruptions, what can publishers do to alleviate some of these pressing concerns for retailers, reviewers, booksellers – and their teams?
Join us on Wednesday 8th March, 2023 from 13:00 to 13:30 GMT / 8:00 – 8:30am EST for a brief, on-trend and publishing-specific conversation with John Rubin, CEO and Founder at Edelweiss Above the Treeline Inc.
The cost of paper and sustainability action are top of the list for many publishers in 2023 (source). During our quick-fire online discussion, learn more about how Edelweiss Designer and Digital Review Copies can support marketing colleagues in publishing specifically with adapting to these challenges.
We’ll be covering the main concerns for the Edelweiss community of publishers, bookseller, reviews and more, why you should tap into the main benefits of Edelweiss Designer and DRCs, and how innovative ways of approaching your tried-and-tested marketing practices to help you to take meaningful steps towards increased sustainability and reduced costs in 2023.
By tuning in live, you can be a part of the discussion – contributing your own thoughts and questions in the chat box. We very much hope to see you there!
Registration is required, so please sign up above to receive the Zoom link to tune in live.
About the BookMachine Briefing
The BookMachine Briefings are short, intriguing and insightful deep dives into emerging trends and need-to-know topics across the publishing landscape. Designed for professionals from all corners of the industry, these in-conversation sessions provide you with a quick burst of knowledge to apply to your day-to-day role.
BookMachine members can access the library of all of our Briefings – as well as the full video archives of industry insight from expert speakers across our previous range of events. Join the BookMachine Community.
About John Rubin
John Rubin is the founder and CEO of Above the Treeline, Inc, the company behind the Edelweiss suite of services. John is the son of a long-time independent bookseller and the grandson of a librarian. Before founding the company in 2002, John spent 10 years as a management consultant with Kearney, Inc. John has a Masters in Management from the Kellogg School of Management at Northwestern University and a B.A. from Harvard University.
Connect with John on LinkedIn
About Edelweiss
Above the Treeline is the company behind Edelweiss, and recently celebrated 20 years of providing innovative tools to the publishing and bookselling world.
At its core, Edelweiss is a sales and marketing platform where publishers host their titles and catalogues in an engaging feature-rich site, supported by in-depth metadata. Over 200,000 registered users such as booksellers, reviewers, librarians, and other book industry professionals use Edelweiss as a hub to work better in all kinds of ways. A key use for the UK is to connect publisher sales teams with their customers, by making it quick and easy for them to assemble annotated, bespoke online sales presentations. Then from there, collaborate with customers on new-title selection, recording reseller orders accurately and ensuring they are processed and shared efficiently.
The flexibility and options make it suitable for export sales teams, rights presentations, as well as domestic reps selling to indies, chains, and wholesalers. We also offer analytics insights into indie POS sales, and digital proofs management (DRCs) with an exclusive one-click reader. We recently added Edelweiss Designer to the product suite – a simple but powerful tool to create beautiful custom templates to showcase your books in documents like catalogues, PowerPoints, and online presentations. We also offer a variety of outbound and in-app promotional opportunities for publishers to leverage the wide reach of Edelweiss into the trade, libraries, and reviewers in the UK, US, and beyond.
