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Marketing Trends to Watch in 2025: the publishing edition (Frankfurt Book Fair)
16 October @ 10:00 am - 10:30 am BST
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Join us at Frankfurt Book Fair 2024, as we kick off the programme for brand new Stage 4.0!
If you’re attending Frankfurt Book Fair this year, catch BookMachine’s very own Director and Co-Founder, Laura Summers, on Wednesday 16th October from 10:00 a.m., as she shares our expert insights on Marketing Trends to Watch in 2025: the publishing edition.
Be there to get up to speed on the need-to-know marketing trends for educational and academic publishers – from influencer and social media marketing to SEO tips and tricks.
👉 Find out more about the Stage 4.0 lineup at FBM
About Laura
Laura is one of the Directors at BookMachine, as well as a CIM-qualified marketing professional. She started her career in-house, working at leading publishers – Pearson Education, Oxford University Press and Cengage Learning, before moving into the world of start-ups, which culminated in co-founding BookMachine, in 2010. BookMachine Creative Agency launched in 2017, as part of the BookMachine offering. It is renowned for stand-out digital marketing and a highly-experienced digital product team, and Laura leads the growing team of specialists working with leading trade and education publishers globally. Laura is regularly invited to talk about the book industry at publishing events.
About Frankfurter Buchmesse
For the 76th time, Frankfurter Buchmesse (16 – 20 October 2024) will open its doors in October and celebrate hundreds of stories and the people behind them. It is the publishing industry’s biggest trade fair and the most important international marketplace for content. Publishing professionals from around the world meet here with partners from the creative, cultural and technology sectors, sparking new partnerships and business models. Since 1976, the fair has featured an annual Guest of Honour to showcase different book markets, literature and cultures.
Take a look at what the Frankfurt Factor is all about and get involved: buchmesse.de