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May 5

Wednesday Wisdom: Live Interview with Sofie Samuelsson (Boydell & Brewer) and Sarah Arbuthnot (Supadu)

5 May, 2021 @ 1:00 pm - 1:30 pm BST

Wednesday Wisdom

Tune into our Wednesday Wisdom Q&A on Wednesday 5th May from 1–1:30pm BST with Sofie Samuelsson, Digital Marketing Executive at Boydell & Brewer, and Sarah Arbuthnot, Commercial & Partnerships Director at Supadu.

Watch the session to learn more about what Supadu does to support publishers with e-commerce solutions and website development, find out how the marketing team at Boydell & Brewer have implemented and measured the success they’ve seen, and get the scoop on what’s next for Supadu as they are developing for the future.

You can also come prepared with your own questions to ask Sarah and Sofie in the chat, as we’ll be opening up the Q&A to the audience in the final 10 minutes.

*This session will also be available with live closed captioning*


About Wednesday Wisdom

This series is designed to give you a brief, inspiring insight into the working lives and projects of publishing experts, and the help you learn more about the services that can take you to the next level. On selected Wednesdays throughout the year, take a break and join us on Zoom for live these Q&As to top up your motivation and learn something new.

BookMachine members can browse 40+ Wednesday Wisdom replays in the archives.


Want to take advantage of this member perk? Sign up to be part of the community.



Sofie headshotAbout Sofie

After completing a BA in publishing followed by an MA in linguistics, I began my career working in a digital marketing agency as an SEO and PPC specialist. Wanting to get my foot into the publishing industry, I made the move to academic publishing with Boydell & Brewer in 2018. I began my role in the company as a marketing assistant, and progressed into my current role as a digital marketing executive in late 2019. Today, my role combines my earlier marketing work with the tasks of looking after our social media accounts, blog, and website. During our website build with Supadu I represented Boydell as the project manager and was involved with the project from start to finish.

Connect with Sofie on LinkedIn


saraharbuthnotAbout Sarah

Sarah Arbuthnot is the Commercial & Partnerships Director at leading publishing website provider Supadu. Sarah has worked for the company since it started in 2008 across customer services and business development. Her interests and experience have been focussed on consumer behaviour and specifically how consumers behave in the digital world in respect of what they buy and how they shop. With 20 years of website experience, she started her working life in media & FMCG working with Europe’s largest digital media agency, the global telecommunications and media corporation Orange and the Uber portal Freeserve – which back then was one the first ISPs delivering online shopping into people’s homes.

Connect with Sarah on LinkedIn


5 May, 2021
1:00 pm - 1:30 pm BST
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