What next for social media marketing? Bluesky, Substack and beyond
14 May @ 5:00 pm - 6:00 pm BST
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The direction of travel on some of the biggest social media channels is of increasing concern to marketers. What are the implications for brands and audience targeting? How can you protect your product alignment with other content while still reaching the right consumers? And as marketers experiment with new or emerging platforms, what other options can publishers turn to in order to connect with readers?
Join our panel of expert speakers drawn from a publishing and writing background. They will share lessons learned – from Bluesky to Storygraph, Reddit to Substack, through to Pinterest and owned media such as email. You will hear from the marketing and author perspective on what they’ve tried, tested and discovered. The speakers will share insights on platforms that hold the most potential as well as advice on what does – and doesn’t – work.
Register now and get ready to survive the social media marketing evolution.
Speakers include:
- Chair: Jo Liddiard, Head of Marketing, Head of Zeus
- Keris Fox, bestselling author and Substack creator
- Louis Patel, Head of Marketing, Orion Publishing Group
Can’t make the event date? Catch the recording within 2 weeks of the event start date on the BookMachine Campus membership platform. Sign up after the event here to access!
Speakers
Jo Liddiard, Head of Marketing, Head of Zeus
With over 20 years of publishing experience, Jo has previously held roles at Headline and Cornerstone. Currently leading the marketing team at Head of Zeus, she oversees campaigns for renowned bestselling authors like Dan Jones, Elodie Harper, Tim Sullivan, Kathy Lette, Cixin Liu, and Richard Dawkins. Her extensive expertise in the industry shapes successful campaigns and strengthens author visibility with social media and influencer marketing key parts of this at every stage.
Keris Fox, Author
Keris Fox is the bestselling author of fourteen novels, including adult and YA romcoms and one Christmas novel for younger readers that is not a romance, but does star a talking pug. Her first non-fiction title, The Harry Styles Effect, both a fandom memoir and celebration of Styles, comes out this year. Keris writes two Substacks: her author newsletter, Happy Endings, and The Ladybird Purse, where she interviews women about money and shares her own money misadventures. Keris and her two sons recently moved back to the seaside town she grew up in and she never says no to fish and chips on the beach.
- The Ladybird Purse • Opening up about money | Keris Fox | Substack
- Happy Endings https://keris.substack.com/
- Keris Fox • romcom author (@kerisfox) • Instagram photos and videos
- Website: Keris Fox
Louis Patel, Head of Marketing, Orion Publishing Group
Louis Patel is Head of Marketing at the Orion Publishing Group, working across non-fiction titles ranging from cookery brands like Emily English and The Hairy Bikers, to authors in the self-development and business genre.
Throughout his career he’s worked on a wide array of online and offline fiction and non-fiction campaigns, from Elton John to Elliot Page, Lee Child to The Herd to Nuclear War. Through his work across different lists and authors, Louis has seen firsthand how important choosing the right platform is for specific genres of book.
