The London Book Fair (LBF) and Nielsen Book today announced that they are combining the London Book Fair’s Quantum Conference and the Nielsen BookInsights Conference into one Spring conference. The new and improved Quantum: Consumer Insights & So Much More will take place on 13 March and kicks off the start of the London Book Fair.

Building on LBF’s existing relationship with Nielsen Book, Quantum: Consumer Insights & So Much More will now offer delegates fresh research, actionable consumer-focused insights and forward-thinking on the book industry landscape all in one place.

Quantum will focus on the consumer by drilling down into how different audiences discover, purchase and interact with content. The conference will also showcase some of the most innovative practices from both inside and outside the industry, and shine a spotlight on how best to communicate and sell to different consumer segments in the UK, the US and around the world. As part of the new and exciting format, Steve Bohme, Nielsen Book Research Director, will present the latest Nielsen Books & Consumers data outlining key trends in consumer purchasing behaviour.

This unique conference, programmed in partnership with the UK Publishers Association and sponsored by the Copyright Clearance Center, will feature speakers drawn from the book, media and technology industries; big name keynote speakers; real world case studies; lively talks and panel debates; and useful networking opportunities.

Quantum will be hosted by Hachette’s Damian Horner, who will bring his unique ‘beyond the book’ perspective to proceedings. Horner has worked with some of the biggest global brands and was voted one of the top 100 most influential people in the media industry.