Sweek, a platform for free reading and writing, welcomed its 100,000^th user last week, since the official launch at the Frankfurt Book Fair seven months ago. Sweek brings together the author and the reader. Readers can follow and like stories, and share them via social media channels, while creating a tight reading community. They can also give direct feedback to the author. With one click, authors can directly reach their followers.

Although Sweek serves a broad audience of readers and writers, it is particularly focused on the smartphone generation. ‘These people still read a lot, but in a different way,’ says Veronika Kartovenko, co-founder and business development manager of Sweek. ‘Similarly to other industries, the smartphone is on the rise in the publishing world. With Sweek, we are entering the next chapter in publishing. The new stars of writing come from mobile publishing.’

Very soon, Sweek will start publishing its big data reports. Due to already large user numbers, very interesting trends can be extracted from Sweek user activity.