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Apr 27

A marketer’s guide to using TikTok effectively (BookMachine CAMPUS: online course)

27 April, 2022 @ 1:00 pm - 4 May, 2022 @ 2:30 pm BST

In person SpringSummer CAMPUS courses Website

Date: 2 sessions on Wednesday 27th April & Wednesday 4th May, 2022

Time: 1:00pm – 2.30pm BST

Where: Online on Zoom

Fees: £150 +VAT (30% discount for BookMachine members. Please log into your member account to automatically apply your discount at checkout).



Take an in-depth look at TikTok as a marketing tool for publishers.

This course will be split into two areas: organic activity and advertising on TikTok.


It will feature an overview of the platform’s core audience and demographics, an in-depth exploration of the kind of content you can create and best practices, as well as a deep dive into BookTok and the emerging influencers that can amplify your titles and imprint.


It will also feature practical examples and case studies from a variety of brands throughout. We’ll look at publishing and non-publishing brands successfully creating a splash on TikTok to inspire you to create engaging content that will promote your titles in a whole new way!


Session 1: Getting started with organic TikTok activity

In this session, we’ll focus on organic activity on TikTok.

  • The state of play on TikTok
  • Quick start guide to using TikTok
  • Best practice for creating content
  • Case studies and examples from publishing and non-publishing brands
  • How to tap into BookTok to amplify the reach of your titles and campaigns.


Session 2: Taking your advertising to the next level with TikTok

In this session, we’ll turn our attention to advertising on TikTok.

  • An overview of the TikTok ads platform
  • How to set up and run TikTok ads successfully
  • Best practice for creating ads
  • How to repurpose BookTok content in your ads
  • Ad examples from publishing and non-publishing brands



About your tutor

Rachel Quin 1Rach Quin is a freelance publishing professional who works with BookMachine Creative Agency. She has over eight years of experience and a passion for commercial fiction and non-fiction, digital marketing and most importantly, cats. Previously in-house at Collins and HarperFiction developing award-winning marketing campaigns (as well as tweeting memes from HarperVoyager), she now works across publishers with previous clients including Canongate, Hachette, Penguin Random House, Bloomsbury, HarperCollins and several independent publishers.

Follow Rach on Twitter @rachelmayquin and Instagram @rachelquinmarketing


27 April, 2022 @ 1:00 pm BST
4 May, 2022 @ 2:30 pm BST
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