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Jun 21

BookMachine Briefing with Zebralution and Rebecca Lloyd, Pan Macmillan

21 June, 2023 @ 1:00 pm - 1:30 pm BST

BookMachine Briefing 2023 EVENT 2

Join us on Wednesday 21st June, from 13:00 to 13:30 BST, for an audio-filled online discussion with Rebecca Lloyd, Publishing Director, Audio at Pan Macmillan, and Mia Lioni, Junior Audiobook Manager, and Becca Souster, Head of English Language Content, at Zebralution.


We’ll be covering creating a compelling audiobook marketing strategy from scratch, understanding your target audience for your audio content, optimising your audiobook product page on retailer platforms, and how to effectively measure and analyse your audiobook marketing for improved ROI.


By tuning in live, you can be a part of the discussion – contributing your own thoughts and questions in the chat box. Hope we can catch you there!


Registration is required, so please sign up above to receive the Zoom link to tune in live.


About the BookMachine Briefing

The BookMachine Briefings are short, intriguing and insightful deep dives into emerging trends and need-to-know topics across the publishing landscape. Designed for publishing professionals from all corners of the industry, these in-conversation sessions provide you with a quick burst of knowledge to apply to your day-to-day role.


BookMachine members can access the library of all of our Briefings – as well as the full video archives of industry insight from expert speakers across our previous range of events. Join the BookMachine Community.



Headshot of Rebecca LloydAbout Rebecca

Rebecca Lloyd has worked in audio publishing since 2005. She’s been the Publishing Director for Audio at Pan Macmillan since 2014 where she works across all imprints, publishing audiobooks by Ken Follett, Louis Theroux, Julia Donaldson, Oprah Winfrey, and Douglas Stuart.



Headshot of Becca SousterAbout Becca

Becca Souster (she/her) is Head of English Language Content and joined Zebralution in January, looking after UK, US and Benelux. Becca is responsible for content acquisition, publisher management and overall strategy across these markets. Before moving into audio, Rebecca was the CEO of a small digital publishing house in London, and also runs her own feminist non-fiction publishing house, Break the Habit Press.

Connect with Becca on LinkedIn



Headshot of Mia LioniAbout Mia

Mia Lioni (she/her) joined Zebralution in April as Junior Audiobook Manager, and is responsible for the content management of Zebralution’s English and Dutch audiobook content. As well as managing the distribution and marketing of audiobooks from publishers such as Scholastic, Pan Macmillan and Boldwood Books, Mia leads the curation and management of the lismio audiobook app and Spotify channels.

Connect with Mia on LinkedIn



ZebralutionAbout Zebralution

From audiobooks to music and podcasts, Zebralution is your all-audio expert. As ‘pioneers of digital audio’, we provide artists, publishers and labels with a worldwide distribution network, as well as competent consulting, and innovative in-house solutions for production, marketing and analysis.

Follow Zebralution on LinkedIn


21 June, 2023
1:00 pm - 1:30 pm BST
Event Category:

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