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Nov 21

Campus Session: Crafting a stand-out AMS strategy for publishers

21 November @ 10:00 am - 1:00 pm GMT

£65.00 - £130.00
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Learn the secrets to setting up and running effective AMS campaigns for book and publishing brands

Join BookMachine Digital Marketing Strategist Kirsty Capes to learn how to set up and optimise your AMS account to maximise sales through your channel.

This workshop-style session will provide marketing professionals with insights into how to make the most of the opportunities that Amazon provides while side stepping some of set-up can present. It will help you monitor, manage and report back on how AMS can boost book sales.

What you’ll take away from the session:


  • Latest update on AMS guidance
  • Practical insights into how to set your account up
  • Ideas and an outline plan for effective campaign planning and optimisation
  • Informed discussion of the barriers to success and how to tackle these
  • Meaningful connections with marketing colleagues from across the publishing industry
  • A copy of all materials shared on the day


The session will take place in-person at BookMachine’s London Hub office in the stylish Design District London, North Greenwich. It will include a presentation, workshop-style discussions to troubleshoot real world scenarios and networking with your peers with refreshments.

Places are strictly limited to 10 attendees (only 1 person per company) – so act quickly so you don’t miss out!


About the hosts

A headshot of Laura Summers, a woman with brown curly hair wearing a polka dot dress and orange lanyardLaura Summers, Director and Co-Founder of BookMachine

Laura is one of the Directors at BookMachine, as well as a CIM-qualified marketing professional. She started her career in-house, working at leading publishers – Pearson Education, Oxford University Press and Cengage Learning, before moving into the world of start-ups, which culminated in co-founding BookMachine, in 2010.

BookMachine Creative Agency launched in 2017, as part of the BookMachine offering. It is renowned for stand out digital marketing and a highly-experienced digital product team, and Laura leads the growing team of specialists working with leading trade and education publishers globally. Laura is regularly invited to talk about the book industry at publishing events.


A headshot of Kirsty, a woman white short dark brown hair wearing clear-framed glasses and a grey jumper, standing on front of a blooming plant with dusky pink flowers.Kirsty Capes, Digital Marketing Strategist at BookMachine

Kirsty has over 8 years’ experience in the publishing industry. In her role, she leads on campaign strategy for a range of BookMachine Creative Agency clients including DK Books and DK Learning, Hodder Education, Juniper and Just Content. She also has a wealth of experience marketing romance fiction, commercial fiction and celebrity-authored fiction from previous roles at HQ/Mills & Boon (HarperCollins). More recently, Kirsty worked on the gift, illustrated and narrative non-fiction list at Welbeck/Headline (Hachette).



  • 10:00 – 10:15 – Arrive, tea + coffee
  • 10:15 – 10:30 – Welcome and introductions – Laura Summers
  • 10:30 – 11:00 – Meet the expert: Kirsty Capes
  • 11:00 – 12:30 – Workshop session: How to succeed; set-up, strategy and optimisation
  • 12:30 – 12:55 – Surgery-style facilitated Q&A
  • 12:55 – 13:00 – Session wrap-up – Follow-up notes distributed



Who is this session designed for?

Marketing professionals in the publishing industry who are managing their own marketing teams or running their own campaigns.


There’s a discount for BookMachine members. How do I sign up?

We’re glad you asked! Sign up for a Campus membership from just £18/month. Not only does this get you the member discount – but you also get access to a library of over 100 video resources, publishing courses and discounts with industry partners.


Will you be recording the session if I can’t make it?

No. The session is incredibly boutique and limited to just 10 guests. The content will be interactive and tailored to the attendees in the room, and so won’t be as useful to you in a recorded format.


What’s accessibility like at the venue?

The nearest Underground station is North Greenwich, which has lifts between platform and ticket hall level. Our office is on the second floor. The doorways are wide and lift access is available. Toilets are single-room cubicles and are accessible to all genders.


21 November
10:00 am - 1:00 pm GMT
£65.00 - £130.00
Event Category:


6 Soames Walk, #Building A3
London, England SE10 0AX United Kingdom


View Organizer Website

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